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Cruising

Cruising. A guide To the Cruise Line Industry. Objectives. After reading this chapter, you’ll be able to: Define the term cruise. Explain the history of cruising and how it affects today’s cruise vacation experience. Describe the contemporary cruise experience.

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Cruising

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  1. Cruising A guide To the Cruise Line Industry

  2. Objectives • After reading this chapter, you’ll be able to: • Define the term cruise. • Explain the history of cruising and how it affects today’s cruise vacation experience. • Describe the contemporary cruise experience. • Distinguish among different types of itineraries.

  3. Terms to Know • Cruise • Herodotus • Seven Wonders of the Ancient World • Reposition • Excursion • Round-trip • At-sea days • Pre-and post-cruise packages • Cruise-tour • Round-trip • Open-jaw itinerary

  4. Definitions & Beginnings • A cruise is a vacation trip by ship. • A cruise is primarily a leisure vacation experience, with the ship’s staff doing all the work. • From the traveler’s perspective—the desire to relax, get away, experience, learn, be pampered, and to have fun.

  5. In ancient times Herodotus, compiled a list of the most interesting manmade things he saw during his sailing. These are known as: • The Seven Wonders of the Ancient World 1. The Pyramids (Giza, Egypt) 2. The Hanging Gardens of Babylon (near Baghdad, Iraq) 3. The Statue of Zeus at Olympia (Greece) 4. The Temple of Diana at Ephesus (Turkey) 5. The Mausoleum (Helicarnassus, Turkey) 6. The Colossus (Rhodes) 7. The Pharos Lighthouse (Alexandria, Egypt)

  6. This was done to provide other pleasure travelers (of his time) with a guidebook to where to go and what to see.

  7. The Arrival of Leisure Sailing • In 1900s the Ocean liner was an astonishing creation. The major purpose was to carry immigrants, not the well to do. This is were the money was made. • Ships were divided into two or three classes. 1st class: wealthy 2nd class: modest means 3rd class: the masses

  8. The Luxury Palaces • During the 1920s and 1930s, though, ocean liners did begin to provide more entertainment, attract more of the middle class, and provide much of the pampering we associate today with cruising. Even the Depression failed to dent the business. • During Prohibition Americans could drink on the high seas. Casinos were still a rarity.

  9. Birth of Contemporary Cruising • Early 1900s a few (usually smaller) steamship lines devised a product that was closer to a “cruise.” • During the Winter (lease popular time to cross the ocean) they would reposition the ships to warmer places, like the Caribbean.

  10. This was called and excursion and became purely leisure. People would book a cruise to visit a series of exotic ports, to profit from the health benefits of bracing sea air, and to do interesting thins while onboard their ship. • June 1958, airlines started the first commercial jet service across the Atlantic and cruising diminished.

  11. Modern Cruising Develops • The smaller ships in the Caribbean became the business model. • They begin to think of ships as floating resorts for pleasure, great food, superb service and no packing and unpacking transportation.

  12. 1960s, new liners were built for ocean crossing. • 1970s, cruising was a major phenomenon, ships designed for cruising. • 1980s-1990s, Megaships appeared and smaller super luxury vessels targeted those with more money.

  13. Cruising Today • Cruises have 3,4,5,7 or 12 day voyages. • 7 day is most popular (Saturday to Saturday). • Agenda can be round-trip or circle itinerary, with the vessel leaving from and returning to the same port. (start and return to the same port).

  14. The cruise may start at one port, but finish at another. This is called a one-way itinerary. • Cruise passengers experience a wealth of onboard activities (e.g., meals, show, contests, lounging at the pool), which take place primarily on at-sea days (when the ship is traveling a long distance without stopping at any ports).

  15. Cruise clients sometimes arrive at the cruise departure port a day or two early and /or stay at the port afterward. • Their lodging can be purchased from the cruise line or booked separately. (These are called pre-and post-cruise packages.)

  16. In a few cases the cruise line may even bundle and sell pre-and-post cruise hotel stays and at least some sightseeing for one price, as part of a larger cruise experience, or cruise-tour. • In airline terminology, a flight to and from the same city is called a round-trip or closed-jaw itinerary.

  17. When an air itinerary features a return from a different city than the one first flown to, it’s called an open-jaw itinerary.

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