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Brilliant Experiments PowerPoint Presentation
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Brilliant Experiments

Brilliant Experiments

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Brilliant Experiments

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  1. HSB4M Brilliant Experiments

  2. Intro to Social Science: • Social Science is a broad field of study that looks at human behaviour • Social Science Definition: the study of human societies and social relationships that focuses on people as individuals and as members of groups • Three disciplines: anthropology, psychology and sociology • Psychology Definition: The study of human mental processes and behaviour • Typically, social experiments investigate how someone's behaviour influences a groups behaviour or internal states, such as attitude or self-concept. Read more: http://www.experiment-resources.com/social-psychology-experiments.html#ixzz0y8yzf5Kl

  3. The Halo Effect • If someone was attractive would you think they are more intelligent? • The halo effect is the bias where the perception of one trait (i.e. a characteristic of a person or object) is influenced by the perception of another trait (or several traits) of that person or object • An example: good-looking person = intelligent

  4. Cognitive Dissonance • Cognitive dissonance is an uncomfortable feeling caused by holding conflicting ideas simultaneously • People reduce dissonance (discomfort) by changing their attitudes, beliefs, and actions • Studies show that we can change our beliefs very easily

  5. Forming Groups: • Robber’s Cave: A group of twenty-two 11 year old boys were taken to camp at Robber’s Cave State Park, Oklahoma and formed two rival groups • Both saw the other as members of an “outgroup” or rivals • Eventually made peace • However....the happy ending was only achieved after the experiment was performed three times!

  6. Forming Groups: • Stanford Prison Experiment What makes a person evil? Can a good person commit evil acts? If so, what can make people cross the line? • Students were asked to play role of guards/prisoners • Experiment stopped after only 6 days!

  7. Stanley Milgram: Obedience to Authority Or Just Conformity? • Measured the willingness of people to obey an authority figure even if it hurt someone else • In the original 1963 experiment 65% continued with the experiment to the final massive 450 volt shock • http://www.youtube.com/watch?v=HwqNP9HRy7Y

  8. False Consensus Effect: • People tend to think other’s think exactly like they do and that their opinions views are superior • People project their thinking on to others

  9. Which do you prefer?

  10. Social Identity Theory • Henry Tajfel experiment • 14 and 15 year-old boys, were brought into the lab and shown slides of paintings by two artists • Formed two groups, boys were asked to distribute virtual money and all the boys favoured their own in-group even though they never met!

  11. The Bystander Effect • Would you help him? Studies show that if you are in a crowd you most likely WILL NOT HELP!

  12. Conformity • Which line is bigger? Soloman Asch experiment: • 76% of people denied their own senses by choosing either A or B

  13. SAMPLES: • http://www.youtube.com/watch?v=HXz9OcnRBYY • Try one today! Make up a fake news story...see what happens!