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Chapter Ate

Chapter Ate. Audience Analysis. Audience Analysis – act of gaining an understanding of your audience members and acting on that information 1) You speak for the audience 2) Audience is different from you Avoid ethnocentrism (own viewpoint is standard) 3) Audiences differ from one another.

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Chapter Ate

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  1. Chapter Ate

  2. Audience Analysis • Audience Analysis – act of gaining an understanding of your audience members and acting on that information • 1) You speak for the audience • 2) Audience is different from you • Avoid ethnocentrism (own viewpoint is standard) • 3) Audiences differ from one another

  3. Benefits of Audience Analysis • 1) Topic selection and shaping (interest and relevance) • 2) Speak at listeners knowledge level • 3) Determines language needed to best communicate message • 4) Decreases chance of alienating/ offending

  4. How to analyze • Types of data (demographic, attitudinal) • Collecting (existing research, host, expert, surveys, listen and observe) • Make sense of data/ apply – (homogeneous versus general audiences)

  5. When To Analyze • Before topic selection • Predetermined topic • Last minute analysis • During a presentation

  6. Understand Speaking Situation • Context analysis – meet expectations and general norms • Types of Contexts • Physical – room size, equipment, etc… • Temporal – time, history, other speeches… • Psychological – moodsand frames of mind

  7. Chapter NINE

  8. Speech Purpose/ Topic • Reason for speaking event • Asked, required or offering • Inform, persuade or mark a special occasion • Where to find a topic • Personal experience • Topics you want to know more about • Others • Browse • Brainstorm

  9. Topic cont… • General Audience interest • Topics about themselves • Current topics • Historic and future-related • Curiosity satisfying • Specific Audience interest • Chapter 8

  10. Thesis Statement • Thesis – one main idea to which everything else in your presentation connects. • True versus False thesis statements • One Synthesizing idea • Benefits of a good thesis • Helps focus on audience • Listeners appreciate a meaningful thesis • Less is more

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