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WELCOME TO BA 315 MARKETING MANAGEMENT @UMSL the MARKETING CAPSTONE LINDELL PHILLIP CHEW , THE INSTRUCTOR

WELCOME TO BA 315 MARKETING MANAGEMENT @UMSL the MARKETING CAPSTONE LINDELL PHILLIP CHEW , THE INSTRUCTOR. YOU ARE FROM THIS MOMENT UNTIL THE END OF THIS SEMESTER A MIDDLE MANAGER (e.g Product, Group Product, Brand, Sales or just not so plain MARKETING!.

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WELCOME TO BA 315 MARKETING MANAGEMENT @UMSL the MARKETING CAPSTONE LINDELL PHILLIP CHEW , THE INSTRUCTOR

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  1. WELCOME TO BA 315MARKETING MANAGEMENT @UMSLthe MARKETING CAPSTONELINDELL PHILLIP CHEW , THE INSTRUCTOR YOU ARE FROM THIS MOMENT UNTIL THE END OF THIS SEMESTER A MIDDLE MANAGER (e.g Product, Group Product, Brand, Sales or just not so plain MARKETING!

  2. LET’S DO SOME HOUSEKEEPING…. WHAT ARE THE CORE ASSIGNMENTS & REQUIREMENTS??????? • EXAMS • ALL ESSAY & #3 A TAKE HOME! • 50%…half of our points

  3. HIGH INVOLVEMENT PROJECT- 33% • WRITTEN (150 POINTS) • ORAL ( 50 POINTS) • MARKETING PLAN • BUSINESS PLAN • PROMOTIONAL STRATEGY • FEASIBILITY STUDY • VOICE YOUR CHOICE • GROUP OR INDIVIDUAL • START EARLY!!!!!!!!!!!!! • WHEN I DO I UNDERSTAND!!! • REAL WORLD

  4. Other…ORAL CASE, WRITTEN ASSIGNMENTS, QUIZ, EXERCISE PRESENTATIONS & OTHER STUFF (all 17%) • YOUR ORAL CASE (40 POINTS) • QUIZ (20 POINTS) • THE REST (40 POINTS)

  5. The LPC PLEDGE • WE FIRST ESTABLISH CASE METHODOLOGY • THEN PREPARE & NAVIGATE A GROUP PRODUCT MANAGER’S MARKETING PLAN • THEN UNDERSTAND OUR SELVES, OUR COMPETITION & OUR CUSTOMER AND STAY ON TOP OF OUR ENVIRONMENT • APPLY CONTRIBUTION MARGIN & NET PRESENT VALUE • WE WILL DOMINATE……….GO FOR IT!

  6. Beyond market orientation (cpt 1), WE ARE ---- MARKET DRIVING • A FEW EXAMPLES OF THIS LEVEL OF SUCCESS…..

  7. There are eight dimensions of quality………provide levels of satisfaction that exceed customers' expectations: . Performance, Features Reliability, Conformance Durability, Serviceability Aesthetics, Perceived quality

  8. WHAT IS OUR CONTROL DIAGRAM ???????????? • WHO IS THE PRIMARY TARGET MARKET OF THE ST LOUIS AREA’S MOST ESTEEMED HOSPITAL??

  9. In general…middlelevel marketing managers focus onspecific customer needs and on adapting the firm'sproducts, prices, and promotional efforts to meetingcustomer needs

  10. The delivery of quality and satisfaction will require the input of organizational areas such as operations, manufacturing, & research and development, in addition to marketing. • This is functional interdependence

  11. BA 315-CHAPTER 1 Lindell’s notesMARKET ORIENTATION, MARKETING MANAGEMENT AND THE MARKETING PLANNING PROCESS CONCLUDED to be continued >>>>>>>> LPC1@umsl.edu

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