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By Ali Martin Evan Robicheau Riley Stockton

By Ali Martin Evan Robicheau Riley Stockton. About Instagram. One of largest social media outlets in the world Share pictures and videos Can be shared on other social networks Launched in October 2010 Created by Kevin Systrom and Mike Krieger Over 1 million users in a few months.

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By Ali Martin Evan Robicheau Riley Stockton

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  1. By Ali Martin Evan Robicheau Riley Stockton

  2. About Instagram • One of largest social media outlets in the world • Share pictures and videos • Can be shared on other social networks • Launched in October 2010 • Created by Kevin Systrom and Mike Krieger • Over 1 million users in a few months

  3. Insta-Stats • Currently about150 million active users • 70% log on every day • 55 million photos uploaded daily • 65% of the world’s top 100 brands have an account • User base grown about 23% in last 6 months

  4. Social Media Survey Results • 37% of people consider a business if they can connect with a picture post • 63% of people value the image more than the product description or details • Picture posts have the highest percentage of interaction with customers

  5. Ben and Jerry's • http://instagram.com/p/ayj-dCxkBb/#

  6. How would a small business use Instagram? • Pictures • Funny or Inspiring • Hashtags • Videos • Interacting with actual customers • Feedback & criticism • Special deals for followers

  7. Pictures • It’s all about visuals • Color • Filters • Balance business and fun • Distinct view of the world

  8. What kind of pictures? • Engaging and/or inspirational • Uplifting message • Make your followers laugh

  9. #Hashtags • Companies/Products • #MancrushMonday • #SelfieSunday • Selfies of actual employee’s • #ThrowbackThursday • Remind followers of pervious products • Stay Relevant! • Trends

  10. Videos • Connecting with customers • No aggressive “buy this” message • Positive • Enjoyable • http://instagram.com/p/i4wSSYDu5Q/#

  11. Attracting Followers/Customers • Interacting with customers • Free marketing • Creates relationships

  12. Specials • Reward your Followers • Promo Codes • Special sales • Event updates

  13. Questions • When is our midterm? • How many users does Instagram have? • What is the growth rate of Instagram? • What is a great way for businesses to attract customers on Instagram? • What percentage of people value a picture more than a text post? • What is an example of a trending hashtag?

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