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Theater Zuidplein, located in southern Rotterdam, is a vibrant venue that hosts over 300 shows each season, catering to the city's culturally diverse population. Established in 1998 by the City Council, it prioritizes programming that reflects the ethnic backgrounds of Rotterdam's residents, including Turkish, Moroccan, and Surinamese communities. The Programming Committee ensures that the needs of local audiences are met by making autonomous decisions about the theater's offerings, while also fostering community connections through cultural specials and partnerships with local artists.
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Theater Zuidplein - Rotterdam • located in the southern part of the city • two venues: one seating 600 people, and a smaller venue seating 170 • presents over 300 different shows per season (September to June) • city-owned
Theater Zuidplein – Rotterdam (1) • In 1998 the City Council of Rotterdam appointed Theater Zuidplein as the main venue for cultural diversity • within a few years more than half of the Rotterdam population will be of a non-Dutch origin • Theater Zuidplein has since focused mainly on the principal ethnic populations in the city: people from Turkish, Moroccan, Surinam, Antillean and Cape Verdian cultural backgrounds.
Theater Zuidplein – Rotterdam (2) • Programming Committee • producing stage • autonomous organizations
PROGRAMMING COMMITTEE • established in 1998 to achieve public involvement in the programming of the theatre • Objective: The programming committee aims to create a programme corresponding to the needs of the local population • Theater Zuidplein as a ‘Theatre on Demand’
How it works … (1) • makes autonomous decisions about the programming. However, the ultimate responsibility, financially and artistically, lies in the hands of the director • the composition should reflect the population of Rotterdam • for word-of-mouth publicity, have a proven large following and broad contact net
How it works … (2) • do not receive any financial remuneration • no more than 10 people • membership lasts for a maximum of four years.
Theater Zuidplein – Rotterdam (3) • Cultural Specials • from mono-culture to interculture • linking the city, weaving the audience
Autonomous organisations • main reason for contact with these associations is to organize festivals • to compile the programme for a “cultural special” • presently an artistic director is recruited locally from the chosen culture • with a broad cultural interest and not connected to any political party
Cultural Specials • inviting companies/artists from the country of origin or elsewhere in Europe • engaging in co-productions • a broad programme which reflects the target group • something to suit the taste of the different generations • empowerment
Producing • producing and co-producing • Cultural Specials; local, national and international • local: ‘young’ talent
Effect on the organization • change of attitude • change of staff; from 2% to 26% • change of venue • change of programme; from 1% to 30% • change of profile; from deficit to profit • change of funds and financing • political backing
Spin-off … • intensive interaction during organization of culture specials creates a bond with and trust in the theatre • their help can be enlisted to reach the grass roots for performances that are part of the normal programme during the theatre season • In return, some of them use the theatre for organizing their own cultural activities and events.