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Audience Profiling

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Learn how to analyze and categorize audience types in political content such as blogs, C-Span, and satirical sources like Onion and Jib-Jab. Understand the different roles like primary readers, advisors, gatekeepers, and more outlined in Technical Communication Today. Discover how to identify authors' agendas and anticipate audience interactions with text analysis examples.

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Audience Profiling

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  1. Audience Profiling

  2. Audience

  3. Audience

  4. Audience

  5. Audience

  6. Audience

  7. Audience

  8. Basic Audience Analysis • Each of the following considers politics, but notice how the audience differs: • Blog • Blog II • C-Span • Onion • Jib-Jab

  9. Consider the types of readers: • Primary readers • Action Takers • Secondary Readers • Advisors • Tertiary Readers • Evaluators • Gatekeepers • Supervisors From Johnson-Sheehan, Technical Communication Today, 2nd. Ed. P. 43

  10. Analysis • Determine what agenda the author has • Consider who is likely to: • Encounter the text • Read the text • Be affected by the text • Discuss the text • Refer to the text • When making a claim about your analysis, always use plenty of examples from the text!

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