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Amber Inn& Suites, Inc

MBA 2009 Fall Semester Date: November 26, 2009 Marketing Management Group Presentation. Amber Inn& Suites, Inc. Group Members. 9862502 林淵源 9862506 李佳琤 9862514 曾淑華 9862527 周瑞麟 9862531 范國勝 9862532 王舜盈 9863537 湯美玲 9862538 范玉琴. Agenda.

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Amber Inn& Suites, Inc

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  1. MBA 2009 Fall Semester Date: November 26, 2009Marketing ManagementGroup Presentation Amber Inn& Suites, Inc

  2. Group Members 9862502 林淵源 9862506 李佳琤 9862514 曾淑華 9862527周瑞麟 9862531 范國勝 9862532 王舜盈 9863537 湯美玲 9862538 范玉琴

  3. Agenda • Situational Assessment • Defining Problem/Decision Area • Identification and Evaluation of Alternatives

  4. Situational Assessment • SWOT • 5CsCompanyCustomersCompetitionContextCost

  5. Agenda • Situational Assessment • Defining Problem/Decision Area • Identification and Evaluation of Alternatives

  6. Defining Problem/Decision Area • seven percentage annual increase in EBITDA over the next two fiscal years .

  7. Agenda • Situational Assessment • Defining Problem/Decision Area • Identification and Evaluation of Alternatives

  8. Identification and Evaluation of AlternativesResearch Information

  9. Identification and Evaluation of AlternativesRecommended Course of Action • Take the single-segment strategy. • Use the limit resources to provide the excellence service to our main customer. Excellence Service Price Low High

  10. VP Managerial level This is our targeted customers Ordinary level Identification and Evaluation of AlternativesRecommended Course of Action

  11. Identification and Evaluation of Alternatives4Ps • Product /Place • Price • Promotion

  12. Identification and Evaluation of AlternativesOverall Evaluation 1. To re-define the advertising expense: Table 2 :Advertising Media Budget

  13. Identification and Evaluation of AlternativesOverall Evaluation Table3: EBITDA

  14. Amber Inn& Suites, Inc THE END THANK YOU

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