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A Better Disposable Camera

This presentation outlines a proposal to enhance disposable cameras, emphasizing sustainable design and marketability. Addressing the environmental impact of camera production and disposal, it highlights potential modifications, such as reducing plastic use, eliminating electronics, and making the camera digitally-based. Market research indicates a shift in consumer preference towards eco-friendly products, presenting an opportunity for Fujifilm to lead in innovative, sustainable photography solutions. The camera aims to be profitable, attract a wider consumer base, and promote environmental responsibility.

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A Better Disposable Camera

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  1. A Better Disposable Camera EDSGN 100 7/13/12 By Brett Elgin, Mason Jacoby, Ben Lehman, Taylor Parks Presented to the shareholders of Fujifilm

  2. Table of Contents • Introduction • What makes a disposable camera? • Environmental Concerns • Market Research • Specifications • Comparative tables • Camera Modifications • Conclusion

  3. Introduction • Disposable Cameras now fit a niche role • Re-engineering for marketability • Encourage environmentally friendly design • Boost sales

  4. Camera Breakdown

  5. Environmental Concerns • Most of camera is ABS plastic • Hydrogen Cyanide released on burning • Many go to landfills • Carbon compounds to atmosphere • One in five people do not have access to recycling facility

  6. Eco-efficiency from fiscal 2005 to fiscal 2010

  7. Market ResearchSurvey 1 Survey 2 • Population of adults • Used mainly for special occasions • Most wouldn’t mind removing flash • Used because some are waterproof • Population of middle class Facebook users • Most against paying more • Flash unnecessary • Most preferred smaller sized camera

  8. Specifications for the Consumer • Easy to use • Cheap • Eco-Friendly • Attractive

  9. Possible Solutions • Make it digital • Target children with bright colors • Make it out of cardboard • Waterproof • Crank wheel for charging flash • Remove flash • Eliminate electronics entirely • More efficient design for less plastic • Packaging reduction

  10. Design Matrix

  11. Solutions • Remove all electronics • Use less ABS for body • Redesign body • Less packaging

  12. Conclusion • This is the camera that will: • Be profitable • Attract consumers • Be more sustainable

  13. References • http://www.fujifilm.com/sustainability/report/pdf/index/ff_sr_2011_all.pdf • http://www.plumbersurplus.com/Blog/image.axd?picture=company+banner2.JPG • http://www.fujifilm.com/ • http://ecx.images-amazon.com/images/I/51cmp89F9uL.jpg • http://www.robaid.com/wp-content/gallery/gadgets2/lego-digital-camera1.jpg • http://www.welovebeautifulthings.com/wp-content/uploads/2012/05/IKEA-Cardboard-Camera.jpg • http://www.guamsolidwastereceiver.org/i/Guam_cardboard_recycle.jpg • http://az42037.vo.msecnd.net/wordpress/wp-content/uploads/2010/10/easy-button.jpg

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