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Don Logan Chairman & Chief Executive Officer

Don Logan Chairman & Chief Executive Officer. Time Inc. Time Inc. – who we are. By revenue, the world’s largest magazine publisher. 64 magazines published Circulation approaching 50 million Total audience over 250 million

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Don Logan Chairman & Chief Executive Officer

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  1. Don LoganChairman & Chief Executive Officer Time Inc.

  2. Time Inc. – who we are By revenue, the world’s largest magazine publisher • 64 magazines published • Circulation approaching 50 million • Total audience over 250 million • 1 in 2 adults in the U.S. reads at least one Time Inc. magazine each week

  3. Time Inc. – who we are Group # Magazines Core Franchise(s) News 8 Sports – spectator 3 Sports – outdoor 15 Women’s – celebrity 4 Women’s – lifestyle 13 Business 3 Personal Finance 2 Entertainment 1 Regional 4 Other 11

  4. Time Inc. – who we are

  5. Time Inc. – who we are A decade of delivering results • 36 straight quarters of earnings growth • 25% share of U.S. consumer magazine ad spend 91-00($ millions) 2000 CAGR Revenue 4,892 6% EBITDA 837 15%

  6. AOL Time Warner family Magazine and book publishing Online services Cable channels Cables systems Movies and television Multiple labels Pay TV services Time Inc. AOL Turner TW Cable Warner Bros. Warner Music HBO

  7. A belief in print Print delivers for advertisers • Mass reach • Targeting – geographic and demographic • Reader relationships • Multimedia

  8. A belief in print Mass reach Categories News Sports Celebrity Lifestyle Magazine TIME Sports Illustrated People Southern Living Total Audience 21 million 16 million 34 million 13 million

  9. A belief in print Targeting • Demographics • Women • Men • Families • New mothers • Teens • School age children • Affluence • Homeowners • Specific interests • Business • Cooking • Fishing • Golf • Yachting • Technology • Spectator sports • Music • Surfing • Investing • Geography • Regional publications • Local publications Targeting within mass magazines or by specific titles

  10. A belief in print Editorial relationship with readers • Self selection • Purchase • Receptive, positive emotional state

  11. A belief in print Multimedia • Historically, difficult to buy across media • Media companies not organized to sell • Agencies not set up to buy • Consolidation of media companies, agencies and advertisers • Interactive media is the catalyst

  12. Multimedia advantage Print Television Online Cable Systems-local

  13. A belief in print Even with all the choices available to advertisers, we believe that print advertising will continue to grow for years to come.

  14. Don LoganChairman & Chief Executive Officer Time Inc.

  15. Don LoganChairman & Chief Executive Officer Time Inc.

  16. Don LoganChairman & Chief Executive Officer Time Inc.

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