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We Market, You Grow: Attracting Powerful Contacts with Effective Networking

Learn how to attract valuable connections through networking. Understand what draws people in and what turns them away. Discover why networking is essential and how it complements other marketing strategies. Explore key factors like personality types, body language, and trust that can make or break networking success. Gain insights on how to network effectively and leverage it for business growth.

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We Market, You Grow: Attracting Powerful Contacts with Effective Networking

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Presentation Transcript

  1. We market,you grow

  2. How to attract powerful contacts Why network? What attracts people? And what repels them? How does networking fit in with other forms of marketing?

  3. Why network • People buy from people • Trust – both sides • Can communicate more • Cost-effective • Can target • Eliminate as well as add

  4. What attracts people? • Personality types • Who are you? • Who are they? • Smile • Eye contact • Match • Confidence • Being yourself, relaxed

  5. What repels people • Overt selling/pushy • Handshake types • No effort • Falseness • Body language • What else?

  6. Networking and other marketing • Direct mail • PR and Internet • Advertising • Events • Exhibitions • Website

  7. Tips • Set networking objectives • Just like every other area of life • Create your personal set of rules • Write them down • Then stick to them • Have at least one annual refresher course

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