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Networked for success.

Networked for success. Trade Fairs-Platform for Lead Generation und Global Business April 2013. Standing out of the crowd is – and always has been – the name of the marketplace game. The “Gallery of Machines” at the Paris World Expo in 1889. First EXPORT MESSE 1947 in Hannover.

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Networked for success.

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  1. Networked for success. Trade Fairs-Platform for Lead Generation und Global Business April 2013

  2. Standing out of the crowd is – and always has been – the name of the marketplace game.

  3. The “Gallery of Machines” at the Paris World Expo in 1889

  4. First EXPORT MESSE 1947 in Hannover

  5. Hannover now boasts the world’s largest exhibition complex, featuring 470,167 square meters of indoor space in 26 halls and pavilions,

  6. Role of trade fairs over the years • Customer retention / Newcustomer acquisition • Presentation of new products, technologies and services • Platform for business startups • Image promotion / Media impact • Benchmarking • Face-to-face communication • Knowledge transfer • Marketplaces for international communication • Business development

  7. Trade fairs as a multi-purpose tool • Generate business leads • Bring together exhibitors and visitors • Create added value for both customers groups and enhance customer retention for the exhibition • Expand knowledge base on both customer groups Visitors Exhibitors Win new customers Promoterecognition Customer care Present newproducts/services Conclude sales orbusiness deals Generate new business leads General market orientation Maintain existingbusiness leads Learn aboutinnovations Transact sales,purchasing 91% 23% 91% 41% 89% 26% 48% 86% 69% 7%

  8. Internet and trade fairs considered most importantindustrial marketing tools • Exhibiting firms consider the following to be (very) important in their B2B communications: • Conclusion Despite its growing significance, the Internet can never come close to delivering the USP that trade fairs do: face-to-face dialogue, which is of key importance when trying to explain and sell capital goods of complex nature! Source: Representative EMNID survey on behalf of AUMA involving sample of 500 companies which exhibit at trade shows, October 2012

  9. Trend from international flagship fairs to continental flagship fairs Deutsche Messe experience: Marketing budgets to shift away from global flagship events and towards major continental tradeshows, plus dedicated tradeshows on particular themes Global flagship events (GFE) Continental tradeshows (CT) Dedicated tradeshows (DF) Local fairs (LF) GFE CT DT LF

  10. Over 20 tradeshow venues around the world Russland:Moskau Türkei:AnkaraIstanbulIzmir USA:Chicago China:BeijingShanghaiChengduChongqingGuangzhouJinianShenzhenWuhan VAE:Dubai Indien:MumbaiBangaloreDelhi Indonesien:Jakarta Südamerika:Sao PauloCuritibaCaxias do SulPorto Alegre Australien:SydneyCanberra Südafrika:Johannesburg

  11. CeBIT – the one event that attracts all the relevant high-tech market players CeBIT and HANNOVER MESSE 2013 CeBIT’s strategic focus at a glance Technologies User sectors Automotive & Transportation Business Solutions + Services Communications & Mobile Solutions Energy (Energy Efficiency) Hardware & Electronics Health & Prevention Intelligent Infrastructure & Networks Urban Solutions/Smart Cities Cloud Computing Aviation OpportunityManagement BrandAwareness PersonalNetworking Skill Sourcing + Development

  12. HANNOVER MESSE 2013The world's most important technology event CeBIT and HANNOVER MESSE 2013 • HANNOVER MESSE is the world’s most important technology event • In its multiple trade shows, HANNOVER MESSE bundles industry's key technologies • It enjoys outstanding global recognition as a cross-sector showcase for technology and innovation. • In addition to its broad exhibition scope, HANNOVER MESSE offers a high-caliber program of forums, conferences and special events • It is the perfect stage for establishing and expanding international customer relationships. • This is where high-ranking decision-makers from business, science, the public sector and politics meet.

  13. Effective lead generation service portfolio for maximum business success Matchmaking Sectorcommunities Exhibitors Leadgenerationtools Online Campaigns GuidedTours Media Visitor infosystems Governmentpolicymakers Visitors Researchand educationfacilities Associationsand chambersof commerce

  14. Global visitor database • Key asset: Database of 2.3 mill. registered and potentialtrade fair visitors from around the world • Target focus: decision-makers, industry professionals • Data can be broken down by (among other qualifiers): • country • company name • sector • area of responsibility • role in company • size of company • interests • Multi-stage dialogue campaigns by Deutsche Messe • To encourage attendance • To promote visitor loyalty over the years • To win over new visitor target groups worldwide • For market studies and customer satisfaction assessment Over 450,000 who have granted permissionto be contacted online One third of whom arefrom outside of Germany 2.3 mill. addressesof attendees

  15. Visitor, matchmaking and delegate support –all from a single, on-site source • Full scope of services at one convenient place: • Match & Meet service for businessmatchmaking • Visitor relaxation and networking in the Visitors‘ Lounge and Premium Lounge • Greeting of foreign delegations • Central point of departure for guided tours for delegates and visitors • full range of advertising and info services • Welcome to the Information Center – the central port of call for you and your customers!

  16. Business contacts for your clients and members Match & Meet packagesOverview Match & Meet Registration Free registration to Match & Meet affords an effective basis for optimal networking Match & Meet Online Look for the right business partners yourself and establish new contacts before, during and after the trade fair Match & Meet Onsite Arrange appointments with potential business partners and meet them on-site at the show Match & Meet Meeting Services Meeting rooms and conference tables in the Match & Meet Area (IC) providing more comfort and privacy for your meetings More informationat: www.cebit.de/en/match-meet www.hannovermesse.de/en/match-meet

  17. Social media marketing The essence of social media marketing: an array of web-based applications which allow the creation and exchange of user-generated content. Social relationships are forged by means of user comments, ratings and recommendations which are intrinsically linked with online content. Objectives Wider reach and increased awareness Optimal reputation management & image boosting Supports efforts to turn interested parties into trade fair visitors Measures Sharing of sector news and multimedia content Support and service Sweepstakes/drawings, competitions, surveys Constant monitoring and optimization Homepage inclusion of social plug-ins

  18. Excerpts from our Mission Statement • We offer tradeshows and a whole lot more. • We are a leading provider of online-based matchmaking for our customers’ target sectors. • We hold an accurate mirror to today’s markets and focus our events on emerging trends with the potential to shape the future. • We generate a significant share of our earnings outside Germany and make a positive contribution to the growth of marketing budgets around the world. • As of 2011, our profit strategies will result in consistently positive cumulative earnings over every four-year period. • We will generate maximum economic benefits for the city of Hannover and the state of Lower Saxony.

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