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Maximizing Enrollment in Health Coverage: Enroll America's Mission

Enroll America aims to increase the enrollment of uninsured Americans in health coverage available under the Affordable Care Act. Our two-fold strategy includes promoting best practices through a national enrollment campaign employing innovative engagement strategies and addressing the limited public awareness about the health reform law. Research shows that while 91% view health insurance as necessary, cost remains the greatest barrier. Our key messages target the most uninsured populations, ensuring that they understand how to access their health benefits.

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Maximizing Enrollment in Health Coverage: Enroll America's Mission

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  1. Enroll America Our Mission Maximize the number of uninsured Americans who enroll in health coverage made available by the Affordable Care Act Two-fold Strategy 1 Promoting Enrollment Best Practices National Enrollment Campaign Using Cutting Edge Engagement Strategies 2

  2. Sampling of Partners

  3. Limited Public Awareness The majority of uninsured Americans don’t know the health reform law will help them. 78% Enroll America Research, November 2012

  4. Baseline findings • Almost all (91%) believe health insurance is necessary or very important. • Cost and affordability are the biggest barriers. • Financial & health securityare the biggest motivators. • Deep skepticism & confusion among consumers. Source: Enroll America, November 2012

  5. Four Key Messages to Reach Most Uninsured One of these = top message for 89% of population Source: Enroll America, November 2012

  6. You are a trusted source of information:

  7. Questions? Ani Fête Director, State Assistance Enroll America afete@enrollamerica.org 202-879-0287

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