Recruiting for the mobile candidate

1. Recruiting for the mobile candidate

2. Recruiting for the mobile candidate Rob Moss Editor Personnel Today Matt Alder Digital, social and mobile strategist Metashift Mike Taylor Managing director Web-basedrecruitment Bill Richards Senior director of sales Indeed

3. MobileRecruitment Matt Alder matt@metashift.co.uk

4. @mattalder

5. Mobile App and Mobile Site

6. Broken Funnel

7. Mobile & Search Google expects a site to load on a smartphone / tablet in 1 second

8. Mobile Recruiting

9. Physical

10. Technology – Adaptive Design

11. Candidate Journey and Cloud Apply Indeed Search for Software Engineers in Peterborough Career micro-site selling the opportunity Cloud Apply

12. Three Dangers

13. Think Differently

14. Don’t do this….

15. “Fully Responsive” may not be the answer

16. matt@metashift.co.uk www.metashift.co.uk 07590 541 094

17. Recruiting for the mobile candidate Rob Moss Editor Personnel Today Matt Alder Digital, social and mobile strategist Metashift Mike Taylor Managing director Web-basedrecruitment Bill Richards Senior director of sales Indeed

18. About Mike Taylor • 18 years working in HR and Recruitment for major blue-chip companies including IBM, Motorola and Nokia • Started Europe’s first Social Media in Recruitment Conference in July 2009 • Ran the world’s first Mobile & Video in Recruitment Conference in September 2010

19. About Mike Taylor • Provides advice on the use of Mobile & Video in Recruitment • Runs Recruitment Events & Training Courses • Runs the Annual Mobile Recruitment Awards

20. Significant Dates – What Happened? • 3rd April 1973 • 3rd April 2010

21. Significant Dates – What Happened? • 3rd April 1973 • 3rd April 2010

22. Significant Dates – What Happened? • 3rd April 1973 • 3rd April 2010

23. Looking Back … “We will now build software for mobile phones before computers” Eric Schmidt, Chief Executive - February 2010

24. Looking Back … “We're going to become a Mobile company” Erick Tseng, Head of Mobile Products at Facebook - Sept 2011

25. Looking Back … • Facebook now has 399 million “Mobile Only” users out of 1.3 billon users (30%) – July 2014

26. Changing Daily Habits

27. Google Survey - What Users Want Most From Mobile Sites Today Mobile-Friendly Websites Turn Users Into Customers • 74% of people are more likely to return to that site in the future

28. Google Survey - What Users Want Most From Mobile Sites Today Not Having A Mobile-Friendly Site Helps Your Competitors • 50% of people will use a business less often (even if they like that business!)

29. Google Survey - What Users Want Most From Mobile Sites Today Non-Mobile Friendly Websites Can Damage A Company’s Reputation • 48% felt frustrated and annoyed • 36% felt like they’ve wasted their time

30. Google Survey - What Users Want Most From Mobile Sites Today Non-Mobile Friendly Websites Can Damage A Company’s Reputation • 52% less likely to engage with a company • 48% felt the company didn’t care

31. Job Seekers Habits Are Also Changing! • Job Seekers are consuming media differently:

32. Mobile Searches & Mobile Devices You no longer have control over … How, When and Where people Search for your Jobs!

33. Poll Question Are you aware of how many people visit your website each month from a mobile device? Yes – Up to 10%Yes – 11% to 25% Yes – 26% to 50%Yes – 51% and above No – I don’t know

34. Poll Question – The User Experience When was the last time you visited your careers website on a mobile device to search and apply for your jobs? In the last monthIn the last 3 monthsIn the last 6 months In the last 12 monthsNever

35. What Message Is Your Website Giving Out To Mobile Job Seekers?

36. What Message Is Your Website Giving Out To Mobile Job Seekers?

37. What Message Is Your Website Giving Out To Mobile Job Seekers? Be aware that Google now gives priority to mobile-enabled websites in the search engine results!

38. Check Your Current Situation • Check how many people visit your website each month via a mobile device • Check how your website appears on a mobile device • Act like a Job Seeker. Search and apply for a job on your mobile phone.

39. Key Points To Take Away • Don’t ignore your job seeker audience stats... the demand is already there! • Don’t lose job seekers to your competitors by not having a proper mobile presence • Remember… it’s not about Mobile Marketing … it’s about Marketing in a world gone Mobile!

40. Don’t Forget The Job Seekers Of The Future …

41. Contact Details Mike TaylorManaging Director mike@web-based-recruitment.com Tel: +44 (0) 1962 883754 @mikeetaylor

42. Recruiting for the mobile candidate Rob Moss Editor Personnel Today Matt Alder Digital, social and mobile strategist Metashift Mike Taylor Managing director Web-basedrecruitment Bill Richards Senior director of sales Indeed

43. Optimising your jobs for today’s mobile candidate Seize the mobile opportunity Bill Richards Senior Director of Sales

44. I help people get jobs.

45. The #mobilemomentis now

46. 50% of job searches on Indeed come from mobile

47. What does this mean for jobseekers?

48. Jobseekers want and expect job search to be even more mobile 8% searched for a job on their smartphone in last 7 days 57% used a search engine on their smartphones in last 7 days Source: Google

49. How can employers reach the connected jobseeker?

50. 1. Create a seamless experience from desktop to mobile What makes a great mobile career site for jobseekers? - Simple navigation - Quick discovery - Easy apply