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Recruiting for the future

This text explores innovative recruiting strategies for pipe bands, drawing analogies from gardening and effective goal setting. It emphasizes the importance of structured recruiting processes and bridge-building opportunities within the community. By addressing obstacles like lack of awareness and stereotyping, the piece advocates for engaging activities such as awareness programs, workshops, and events that cultivate interest and retain learners. Drawing on insights from thought leaders, it aims to guide organizations in enhancing their recruiting efforts and fostering a supportive environment for band members.

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Recruiting for the future

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Presentation Transcript

  1. Recruiting for the future bend it like Beckham

  2. agenda • Beckham bends it = goal! • recruiting ideas • mentor opportunities • pba issues • finale

  3. “shameless plagiarism” • Mary Eve MacKenzie’s quote? … • “Where there’s no gardener, there’s no garden.”1 • “Where there’s no ROC, there’s no recruiting.” 2 • choice: accidental or structured gardening? 1. Steve Covey, “7 habits of highly effective people” 2. Mark Boyle, plagiarist & occasional piper/drummer

  4. Gardening 101structured recruiting • write the specific goals • write the obstacles • lack of awareness by target audience • stereotypical view • bridge building • goals <–> bridge <–> target audience Jay Levinson, “marketing’s greatest enemy”

  5. bread & butter bridge building • parades (Anzac Day, district, etc) • gatherings • competitions • special functions and concerts • open days, workshops • pamphlets, flyers • Edinburgh Tattoo (abc) declining? recruiting or retention?

  6. bridge building opportunitiesstructured recruiting • www ‘24 x 7’ • school awareness program • fun workshops program • persuasive posters • massed bands at high impact events • Easter Show, Races, ……….

  7. wild card bridge building opportunitiesstructured recruiting • popular Bundanoon style pipe bands also at Drummoyne • popular Tamworth country festival style • fun street busking environment • marching bands presentation style • banners: ‘shameless self promotion’ • ‘awesome’ drum lines

  8. mentors?retaining learners • Pros • Improved learner development efficiency • Increased learner confidence at performances • Productive and supportive environment contributes to recruit/learner retention • More confident non-competitive bands -> more bands compete? • Cons • Stacked comp. pipe bands (disadvantages higher grade band!) • “Poaching”?

  9. apba & recruiting • Web site ? ? $ • Membership register $ • Membership rules admin $ • Insurance $ • Competitions $ • mentors X

  10. nswpba & recruiting opportunities • ROC & recruitment pack $ • web site $ • posters & flyers $ • workshops $ • regional massed bands • competitions $ • www, email comms efficiencies: High ROI • sponsor O/S experts visits $

  11. band recruiting opportunitiesstructured recruiting • goal setting: “Once the brain locks into an idea it is almost impossible to escape it” •  web site $ • ROC & recruitment pack $ • bridge building: schools program • posters & flyers $ • Mad Macs workshops $ Teamwork, “setting and achieving your goals” Britannica.com: “web’s best sites” for ‘pipe bands’: #1 fmm #2 sfu #3 epping

  12. finale • “plans are only good intentions unless they immediately degenerate into hard work” • efficient goal setting: ‘gardener’ role • efficient activities: ‘bridge builder’ role • ROC and RO: high ROI, low risk • pba: mentors, high impact high ROI activities Peter F. Drucker, ‘World’s best’ strategist for business & social sector orgs

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