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Garnering Member I nterest in Renewable E nergy

Garnering Member I nterest in Renewable E nergy . October 7, 2010. Butler Rural Electric Cooperative. 11,000 members Service area covers four counties: Hamilton, Butler, Preble, Montgomery Over 90% residential Located in Oxford, OH- Miami University.

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Garnering Member I nterest in Renewable E nergy

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  1. Garnering Member Interest in Renewable Energy October 7, 2010

  2. Butler Rural Electric Cooperative • 11,000 members • Service area covers four counties: Hamilton, Butler, Preble, Montgomery • Over 90% residential • Located in Oxford, OH- Miami University

  3. Members’ Interestin Renewable Energy • Types of Inquiries • Investor- Looking to save and /or make money off a renewable energy system • Environmentalist- It’s the right thing for the environment • Tinkerer- Got an idea for producing renewable energy • Info Seeker- Just want to lean more

  4. What We Hear From Members • Payback on renewable system is short • They don’t cost that much • Simple installation process • No maintenance • Free money available from the government

  5. Have a Plan forRenewable Energy Inquiries • Have at least one employee educated and dedicated to speaking with members on renewable energy basics • Have informational brochures or packets available • Know what area vendors and manufacturers are saying about renewable energy • Have an idea on state and federal incentive programs • Know your company’s official stance on renewable energy

  6. Two Approaches to Educating the Member on Renewable Energy 1. Sit back and let the member contact you 2. Be proactive and offer information by having a seminar, literature available and information on your web site •Renewable Energy Educational Seminar • Renewable Energy page on web site • Renewable Energy packet of materials

  7. Renewable Energy Seminar Wind and Solar • November 11, 2009 • 6:30 pm to 9:00 pm • Local elementary school (moved from office) • 183 people attended • 2 speakers • 17 employees • 164 guests (92 members plus spouses)

  8. Renewable Energy Agenda • Educational seminar on small wind and solar energy systems • Understand members interest in renewable energy • Environmentalist • Tinkerer • Investor • Explain advantages and disadvantages of wind and solar in Southwestern Ohio along with the basic concepts of each • Review data from our solar project and wind turbine in Ohio • Discuss energy efficiency as an alternative investment • Geothermal program and loan program for energy efficiency projects such as: new heat pump, insulation, or new windows

  9. Promoting the Seminar • Bill Insert • Country Living statewide magazine • Office flyers • Web site • E-newsletter

  10. Survey Results • Overall the renewable energy seminar was beneficial- 70% agreed • Seminar was educational and answered many of my questions- 70% agreed • Do you plan on installing a windmill or solar panel in the next year- 1% yes, 35% maybe • Do you plan on installing a windmill or solar panel in the 2-5 years- 10% yes, 60% maybe

  11. Questions??Thank you

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