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Strategic Alliances: Shifting the Approach for Small Business Success

Explore how to establish strategic alliances between small and large businesses to enhance growth and opportunities. Learn about finding mentors, understanding ROI, and creating value in collaborations. Discover the importance of effective communication and partnership building strategies.

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Strategic Alliances: Shifting the Approach for Small Business Success

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  1. Strategic AlliancesShifting the Approach The Small Business Solution

  2. Strategy Questions • If Small Business has advocates: SBLOs, Outreach Conferences, BOS, PTACs, MBDCs, Small Business Specialists, Preferential Programs…and Large Business still has the bulk of the business…where is the disconnect? • What is Large Business doing that Small Businesses are not?

  3. Looking for a partner? • Have Special Designations 8(a), SDVOSB, ANC, Tribal, MBE… • Never had a contract? Teaming partner? • Wondering how to get started?

  4. Mentor-Protégé • Approaching a Mentor • Interviewing a Mentor • Presenting your capabilities to a Mentor

  5. Selling Value • Research the prospective LB Partner • What do they sell? • Who are their customers? • How does your product fit? • How does your SB status benefit the relationship?

  6. ROI • Return on Investment • What advantages do you offer? • How does what you do – Benefit the Large Business?

  7. Bringing Value • Strategic Market “Advantage” • “Bring” the Business! • Be the “Expert”

  8. A Different Approach $C.O.$ Technical User SBLO If you don’t communicate with all 3---you Lose!

  9. Question? What is the best way to get a quality Mentor?

  10. Answer Be a quality Protege!

  11. Contact Information • Beverly Kuykendall • FCCi • 310. 674.7452 • www.fccicorp.com • Beverly@fccicorp.com

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