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POSITIONING

POSITIONING

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POSITIONING

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  1. POSITIONING Positioning is when a product’s marketing is aimed exclusively at one type of customer or when only one quality of the product is emphasized. Examine the ads for each brand of water (Dasani, Fuji, Aquafina, Smart Water and Evian). How is each brand being positioned? Consider the target audience and the quality/characteristic being emphasized. Write your analysis on the worksheet.