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This study examines the density function of the Bass Diffusion Model when the coefficient alpha is remarkably high. By focusing on both innovative and imitative segments, we analyze how this high alpha value influences the number of buyers over time. The insights gained from this analysis provide a deeper understanding of consumer adoption patterns and allow for better forecasting in marketing strategies.
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Diffusion Model by Bass: DensityFunctionofBoth Segments When Alpha isVeryHigh Num-berofBuyers Time