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Free People

Free People

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Free People

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Presentation Transcript

  1. Free People This is my Free People Store Presentation

  2. Free People • Window Display

  3. Store Size • The size of the store is approximately at an average of 1,400sqft.

  4. Free People Store colors: Eggshell white Wood walls Natural/ earth tone colors used for accessories Inside decorated tree branches Bohemian – chic vibe

  5. Free People These are the store tags, logo, and advertisements. Free People also has catalogues that they give out to customers.

  6. Free People • Merchandised Sold: clothing

  7. Free People • Merchandise Sold: (accessories)

  8. Free People • Customer Profile: • This chain store is with association with the URBN.O INC. • It has the same customer’s from the age range of 16 to a young woman. • This wholesale retail store has locations all around New York, LA, and Chicago. • FP are located in facilities like malls, boutiques, and retail-like facilities; which can explain the young influence and why it’s their most abundant customers. • Competitors: Urban Outfitters, Lord and Taylor, Anthropology; etc.

  9. Free People • Mannequins and Fixtures FYI ( the lighting in the store was dim but had items to reflect it off of to make it seem bright and sparkly in the store)

  10. Free People SHOPPING BAGS (fabulous totes!!!)