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The Impact of RSA Animates: Revolutionizing Knowledge Visualization through Engaging Animation

Discover how RSA Animates, created by Cognitive Media, leverages filmed drawing processes to convey complex ideas through engaging animations. These unique presentations enhance information retention by 15% and are 33% more entertaining than traditional formats. Learn about the history of RSA and its commitment to spreading important ideas through creativity. With links to various RSA projects and insights into cognitive learning principles like the "As If" principle, this resource highlights the effectiveness of visual storytelling in education.

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The Impact of RSA Animates: Revolutionizing Knowledge Visualization through Engaging Animation

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Presentation Transcript

  1. RSA Animates by Cognitive Media Educating with cartoons By KorissaFitterer LIS568 Winter 2014

  2. Most of us have seen them http://www.thersa.org/events/rsaanimate/animate/rsa-animate-the-power-of-networks

  3. What is an ‘animate’? • Filmed drawing process with an audio track Screenshot from “The Power of Quiet” RSA Short @ http://www.youtube.com/watch?v=rUaj7rj6MI8

  4. Some history • RSA stands for the Royal Society for the encouragement of Arts, Manufactures, and commerce. • According to Cognitive Media, RSA coined the term “animates” • Cognitive Media was founded in 2004 by Andrew Park who is a RSA Fellow • An animate is not traditional animation “…RSA Animates have revolutionised the field of Knowledge Visualization whilst spreading the most important ideas of our time.” (thersa.org) http://www.thersa.org/events/rsaanimate

  5. Some facts • “Information explained in animation is 15% more likely to be remembered by the viewer” • “more entertaining by 33%” • 66% are willing to share The As If principle: act in a certain way and you will embody it. (William James discussed by Professor Richard Wiseman, 2012) http://www.youtube.com/watch?v=rBRUBrWR2ZE&feature=youtu.be

  6. If you want to see “The As If Principle” you can find it here: The As If Principle hosted on YouTube Screenshot taken from “The As If Principle” by Cognitive Media @ http://www.youtube.com/watch?v=rBRUBrWR2ZE&feature=youtu.be

  7. Links to RSA Animates and RSA Shorts Link to Cognitive Media home page Link to RSA home page Link to all RSA Animates Link to all RSA Shorts Link to work done by Cognitive Media Link to blog post speaking to the creative process behind an animate Screenshot of “The Secret Powers of Time”. Audio by Professor Philip Zimbardo @ http://www.youtube.com/watch?v=A3oIiH7BLmg

  8. Catalyst Survey Link to a short 5 question survey about RSA Animates, Cognitive Media, and this presentation. Access it here or by clicking through to it on the survey link within the blog.

  9. Keller’s ARCS Model • Confidence • Can speak about Cognitive Media and RSA Animates comprehensively • Satisfaction • Links out to RSA Animates and RSA Shorts and invitation to take a short poll and engage in the comments section of the blog • Attention • Screenshots of RSA Animates and a RSA Short • Relevance • Entertaining, more likely to remember and to share animates https://sites.google.com/site/motivationataglanceischool/arcs-motivation-model

  10. References • http://www.thersa.org/events/rsaanimate/animate/rsa-animate-the-power-of-networks • Screenshot from “The Power of Quiet” RSA Short @ http://www.youtube.com/watch?v=rUaj7rj6MI8 • http://www.thersa.org/events/rsaanimate • http://www.youtube.com/watch?v=rBRUBrWR2ZE&feature=youtu.be • Screenshot taken from “The As If Principle” by Cognitive Media @ http://www.youtube.com/watch?v=rBRUBrWR2ZE&feature=youtu.be • Screenshot of “The Secret Powers of Time”. Audio by Professor Philip Zimbardo @ http://www.youtube.com/watch?v=A3oIiH7BLmg • https://sites.google.com/site/motivationataglanceischool/arcs-motivation-model • http://www.thersa.org/about-us • http://www.thersa.org/about-us/who-we-are • http://www.thersa.org/about-us/history-and-archive

  11. Thanks for listening! Screenshot of “The Secret Powers of Time”. Audio by Professor Philip Zimbardo @ http://www.youtube.com/watch?v=A3oIiH7BLmg

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