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Cutting through the Cacophony

Cutting through the Cacophony. Cutting through the Cacophony. NewsLINE Al Wilson, Anne Tennier & Ralph Wilson Hamilton Centre Federal Liberal Association LPC(O) AGM Saturday, May 5, 2012. Agenda. Welcome & introductions – Al Wilson Overview – Anne Tennier “Cutting through the Cacophony”

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Cutting through the Cacophony

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  1. Cutting through the Cacophony

  2. Cutting through the Cacophony NewsLINE Al Wilson, Anne Tennier & Ralph Wilson Hamilton Centre Federal Liberal Association LPC(O) AGM Saturday, May 5, 2012

  3. Agenda Welcome & introductions – Al Wilson Overview – Anne Tennier “Cutting through the Cacophony” Newsletter production – Ralph Wilson Questions & answers/general discussion

  4. Welcome Al Wilson President, HCFLA Anne Tennier 2011candidate and VP community outreach & special events Ralph Wilson VP communications

  5. Agenda Presenters Al Wilson Anne Tennier Ralph Wilson

  6. Overview • (Anne’s remarks)

  7. Cutting through the Cacophony “It seems rather incongruous that in a society of super-sophisticated communication, we often suffer from a shortage of listeners.” (Erma Bombeck)

  8. HCFLA NewsLINE NewsLINE began in Hamilton Centre initially as a campaign tool designed to support & promote our candidate and the Liberal Party’s election campaign platform.

  9. NewsLINE content • Focus on local events & activities • Encourage members’ participation – at events and by providing copy & photos • Content: community events, ED news & notices, LPC material, news from external sources, other ridings’ activities

  10. Getting started

  11. 10 steps to newsletter production • Draft a newsletter production plan • The plan should include identification of key target audiences: internal = ED members & supporters; external = community organizations, cultural & religious groups, civic leaders, unions, media, other EDs, LPCO, LPC, business leaders & organizations & other stakeholders

  12. Targeting your audiences Shotgun or sniper rifle?

  13. Targeting your audiences • Shotgun = blast general information to all targets • Sniper rifle = fire specific, issue-specific messages to specially-targeted audiences

  14. 10 steps to newsletter production (continued) 4. Solicit content suggestions & ideas and encourage active participation by members 5. Identify primary issues shaping & affecting the ED 6. Recruit writers, photographers, graphic designers and social media specialists

  15. 10 steps to newsletter production (continued) 8. Refine plan & content based on members’ input 9. Establish firm timeline for implementation 10. Launch newsletter

  16. Newsletter guidelines • Quality matters: use Canadian Press Style Guide and Caps & Spelling (available in hard copy or on-line) • Establish editorial & proofreading protocol – “the dreaded approval process” – ensure ALL outgoing material is vetted by your president and your candidate (or designates) – remember: you cannot be your own editor

  17. Thank you & good luck! To receive Hamilton Centre’s weekly newsletter, NewsLINE, send an e-mail message to Ralph Wilson rhwilson@sympatico.ca

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