Blue Ocean Strategy: Use by Nintendo in the Red Ocean Video Game Industry

1. Blue Ocean Strategy: Use by Nintendo in the Red Ocean Video Game Industry Daniel Fischbach 13 February 2007

2. Purpose In my documentary study, I plan to give the audience a clear view of the Blue Ocean strategy form of marketing, compare it to other forms of marketing, and discuss how Nintendo is using it to its advantage.

3. Brief history of the game company Brief information about the game console Did this marketing strategy work? Overview of the marketing strategy for the company Where else is the company using this strategy? Comparison to other companies’ marketing strategies Why is this strategy important to the gaming industry as a whole? Interviews – “Experts” (NJIT contacts, etc.) Interviews – Bloggers’ Opinions via Email Interviews – NJIT Students (Opinions) Variable Model

4. Brief history of Nintendo • Information about the new Wii console • The above two will talk about Nintendo’s new marketing strategy, as well as compare it to the strategy they have used in the past and the strategy their rivals are using right now

5. Interviews • Business experts from NJIT School of Management (face to face) • Bloggers (email) • Users (face to face)

6. Collecting Information • Interviews (face to face, telephone, email, etc.) • NJIT electronic library • HBR article • Web • Current game news, blogs, etc.

7. Presentation • Website • Text (including interviews) • Audio of interviews • Photos (marketing & enjoyment) • Flash video • E3 2006 keynote & others

8. Value • Knowledge • Marketing techniques • Nintendo • Changes in the video game Industry • Gaming as something simple

9. Progress? Please see: thinkinginpixels.com/nintendo - OR - danielfischbach.com/nintendo