Understanding the Interplay of Beliefs, Attitudes, and Norms in Behavior Prediction

Dec 13, 2025

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This exploration delves into the complex relationships between role beliefs (RB), moral norms (MN), and attitudinal beliefs (Aact), highlighting how these components influence intention and behavior (INT). It emphasizes the significance of normative subjective beliefs (NB's) and perceived behavioral control (PBC), revealing how they shape individual actions. By analyzing these dynamics, we gain insights into how beliefs, attitudes, and norms collectively guide behavior, providing a comprehensive framework for understanding decision-making processes.

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Understanding the Interplay of Beliefs, Attitudes, and Norms in Behavior Prediction

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Role Belief (RB) Moral Norm (MN) Attitudinal Attitude beliefs (Aact) (AB ’s) Intention Behaviour (INT) Normative Subjective beliefs Norm (NB ’s ) (SN) Power of Perceived control Behavioural Control beliefs (PBC) (POC ’s)