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An Example of Corporate Social Responsibility

An Example of Corporate Social Responsibility. Question?. How does a company serve as a model on social responsibility and make a positive impact on the community?. Introducing SRC: A Model for Corporate Social Responsibility. In 2007, the SRC UW campaign raised approximately $48K

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An Example of Corporate Social Responsibility

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  1. An Example of Corporate Social Responsibility

  2. Question? • How does a company serve as a model on social responsibility and make a positive impact on the community? United Way of Central New York

  3. Introducing SRC: A Model for Corporate Social Responsibility • In 2007, the SRC UW campaign raised approximately $48K • In 2013, the campaign generated over $400K • How did this happen? • Educating Senior Management about United Way • Forming a United Way Committee of staff volunteers • Hosting Fun Events • Bringing in Agency speakers to educate the staff • Matching employee donations • Raising Awareness through group volunteer activities United Way of Central New York

  4. Corporate Best Practices – Align with UW • Give • Maintaining an enthusiastic work place campaign • Encouraging Leadership Donors • Paying dependents of SRC staff to intern at local non-profits • Advocate • Corporate Staff members serve on United Way and other non-profit Board of Directors • Encourage other companies to increase support (step-up challenge, presentations, etc.) • Volunteer • Coordinate group and Individual events • Report employee hours given back to the community United Way of Central New York

  5. Meaningful Community Impact SERVING GIVING LEADING ENGAGING United Way of Central New York

  6. Community Goals • Be a corporate role model (time, talent, treasure) • Sync philanthropy to mission • Align w/core values & increase employee engagement • Share lessons learned • Provide program outlines based on proven models of success United Way of Central New York

  7. SRC’s 3 Pronged Approach • Volunteerism • Individual • Groups – team building • Philanthropic giving • Financial & in-kind • Matching personal donations • Community relations • Assisting groups • Sitting on boards • Encouraging others to join us United Way of Central New York • 7

  8. Creating a Program that Works • Involve employees for input • Offer a variety of options to keep people involved • National Volunteer Week • United Way campaigns • Season of Giving • Location based events/activities • Employee requests • Review committee United Way of Central New York

  9. Key Components of Program • Corporate sponsored volunteer events • SRC Cares Web Site • Volunteer Fair • Volunteer Awards United Way of Central New York

  10. Corporate Sponsored Event Examples • United Way Campaign Committee • Peanut Butter & Jelly Sandwich Making • Habitat for Humanity Veterans Build • Earth Day Clean Up • Samaritan Center Meal Preparation (monthly) • Honor Flight • Food Bank of CNY Mailing • Food for Families Event (CNY Food Bank) • Christmas Bureau Distribution Day • Rescue Mission Harvest Dinner United Way of Central New York

  11. Benefits for the Company & the Community • Intrinsic – employee morale • Culture – family friendly • Community – needed support • Brand – reputation United Way of Central New York • 11

  12. Community Program Benefits • Employees • Culture • Community • Brand • “I am proud to be working for an organization that strongly emphasizes volunteer work, and puts money back into the community.” United Way of Central New York • 12

  13. A Unique Way of Giving Back • SRC created the Community Internship program in the summer of 2013 • After successful pilot, SRC decide to continue program • The remainder of this presentation will focus on this very unique way of giving back to the community that is a win for all involved United Way of Central New York

  14. SRC Internship Program Overview • Dependents of employees are paid by SRC to work at local non-profit organization • Win-win-win (employee/student – organization – community) • Start in June = max 12 weeks • 20-40 hours/week - schedule negotiated in advance • Eligibility • Dependent child of an employee (any location) • Completed 1 year of a higher education program • Enrolled in 2013-2014 college program • Cumulative GPA 2.5+ • Max of 3 SRC Community Internships United Way of Central New York

  15. SRC Community Internship Timeline • December • February • Feb-March • April-May • June-Aug • Interviews & matches • Extend offers • Internships Start • SRC Visits • Mid-Summer Event • Wrap-up Event • Position requests due • Applications Open • Placements by 4/15 • Orientation • Applications due 2/5 • Ongoing communication United Way of Central New York • 15

  16. Measuring The Internship Program • Qualitative* • Participation (yr. 1: 50 students, 30 organizations) • 16,370 hours provided to non-profits (~29 hours per week, per student) • Retention - 100% of organizations & 73% students indicated interest for 2014 • Qualitative – survey data • Student experience: 63% Incredible, 34% Pretty Good, 3% Just OK • Organization experience: 87.5% Excellent, 12.5% Good “It is an experience that I will take with me forever. I could not of asked for a better summer job.” * Influenced by many factors (# of employees with college-age children, student majors, etc.) United Way of Central New York

  17. Student Feedback • How did this experience compare to other jobs or internships you’ve had? • Much better – 73% • A little better- 19% • About the same- 8% “This is one of the best jobs I’ve ever had. The level of fulfillment I gained from being able to work and give back to my community has really put me in a good place in life right now! I am happier now than when I began this internship and I have found a cause to champion in my community!” United Way of Central New York

  18. Parent Feedback • . “Cassidy plans on volunteering… after the internship ends. I think that speaks volumes about the program when someone is excited to go to work, is happy while they are there, and can’t wait to return in the future.” “I believe that this (internship) has been a PERFECT fit for her and she’s been thriving throughout the entire summer with the Salvation Army. I am extremely grateful for the opportunity that SRC presented for my daughter” “I have to thank you so much this has been the best summer for Sam she has enjoy the program so much. This has been a wonderful experience for her” United Way of Central New York

  19. Organization Feedback How did your student compare with other interns you’ve had? • Much Better-68% • A little better 21.4% • About the same – 7% • A little worse – 3.6% “They were instrumental in providing the extra support to get projects that had been on the burner for a long time completed. SRC interns were truly a gift to ACR.” United Way of Central New York • 19

  20. Testimonials: United Way of CNY United Way of Central New York

  21. Testimonials: Piedmont United Way United Way of Central New York

  22. Testimonials: UW of Greater Mercer County United Way of Central New York

  23. Testimonials: Dakota Center United Way of Central New York

  24. Testimonials: PEACE, Inc. United Way of Central New York

  25. Testimonials: Spanish Action League United Way of Central New York

  26. View our Video: athttp://youtu.be/QevKsuHnZVo United Way of Central New York

  27. For More Information contact:dabe@unitedway-cny.orgdonations@srcinc.com

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