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ISSUE 7

VOLUME 4. VOLUME 3. ISSUE 5. ISSUE 7. JULY-AUGUST 2013. July 2012. Emerging Markets Opportunity Index: High Growth Economies. Emerging Markets can be found in every region of the world. Emerging Markets offer potential for IB expansion.

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ISSUE 7

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  1. VOLUME 4 VOLUME 3 ISSUE 5 ISSUE 7 JULY-AUGUST 2013 July 2012

  2. Emerging Markets Opportunity Index: High Growth Economies • Emerging Markets can be found in every region of the world. • Emerging Markets offer potential for IB expansion. • Entering Emerging Markets is risky but offer financial rewards. • Factors for assessing Emerging Markets: • Level of economic development • GNP & GDP • Population growth • Level of available technology • Government stability • Safety • Involvement by competitors

  3. THINKING GLOBALLY…Let’s Discuss • What are “Emerging Markets?” • Which countries are defined as Emerging Markets? • Which countries are the strongestEmerging Markets and why? • Which countries are the weakestEmerging Markets and why? • Which Emerging Market economies have the highest potential for business success?

  4. Lessons from Emerging Markets • 14% of the world’s new billionaires come from Emerging Markets. • “What provokes their success?” • Common factors to building wealth in Emerging Markets are: 1) Flexibility 2) Localization 3) Education 4) Shared Value 5) Small Businesses 6) Sustainability

  5. THINKING GLOBALLY…Let’s Discuss • Why do Emerging Markets offer potential for huge financial success? • Why are these important to building wealth in Emerging Markets: 1) Flexibility? 2) Localization? 3) Education? 4) Shared Value? 5) Small Businesses? 6) Sustainability?

  6. Morocco – North Africa’s Forgotten Child • Morocco is overshadowed by Egypt's reputation as a technology leader. • Political and social unrest in Egypt makes Morocco an “up and coming”country. • Morocco may: • Take over Egypt and other African countries in IT. • Develop into a role model for future developments. • Business and IT Professionals feel Morocco is ready to boom.

  7. THINKING GLOBALLY…Let’s Discuss • Where is Morocco? • What is Morocco’s stage of economic development? • What are Morocco’s key market opportunities? • What is Morocco’s business climate? • What are Morocco’s business risks?

  8. 5 Tips for Content that Crosses Cultural and Linguistic Borders • Creating web-based content is becoming more critical in global B2B and B2C segments. • Foreign language is a driver of market adaptation in developing online business strategy. • Five tips to improve content globally are: • Decide Who You Are Talking To • Embrace the Multilingual Web • Take Languages Seriously • Understand Cultural Differences • Show You Care

  9. THINKING GLOBALLY…Let’s Discuss • To improve web content globally, discuss how you: • Decide Who You Are Talking To? • Embracethe Multilingual Web? • Take Languages Seriously? • UnderstandCultural Differences? • Show You Care?

  10. Rise of Car Culture on Display in Shanghai

  11. THINKING GLOBALLY…Let’s Discuss • What is personal disposable income? • Does it grow as economies grow? • What do affluent consumers buy? • What strategies and tactics do world-class automakers use to reach high-end consumers?

  12. Globalization & Assessing Global Markets

  13. THINKING GLOBALLY…Let’s Discuss • Should I sell my products in foreign markets? • Which markets should I enter? • Should I do an initial foreign market analysis? • How to do each of these help answer these questions: • An Economic Analysis? • A Sociocultural Analysis? • An Infrastructure Analysis? • Political Risk Assessment ?

  14. International Market Entry Strategies

  15. THINKING GLOBALLY…Let’s Discuss • Define international market entry strategies. • What are the most commonly used strategies? • Which is the easiest to use? • Why? • Which is the most difficult? • Why?

  16. Three Keys to Better Data Driven Decisions: What You Should Know…Right Now • Becoming an MNC is as easy as setting up a website and marketing around the world. • High-quality data and business analytics are powerful competitive tools. • Firms using Enterprise Resource Planning (ERP) software solutions can: • Align all activities with their business objectives • be in a position to access the right information at the right time • Make better, faster decisions ranging from targeted local market to broad-based global market scale.

  17. THINKING GLOBALLY…Let’s Discuss • Why do IB managers need to understand IT as a business driver? • Why do organizations need analytics for strategic planning? • Why must firms alignbusiness activities with business objectives? • How do ERP software solutions align all activities with their business objectives? • Howwill ERP software position a firm to access the right information at the right time, allowing for better, faster decisions?

  18. 5 Mistakes to Avoid When Entering a Foreign Market “If I am selling to you, I speak your language. If I am buying, dann müssen sie Deutsch sprechen." • Willy Brandt, former Chancellor of Germany 5 Mistakes to Avoid Are: Mistake #1: Translation Errors Mistake #2: Failure to Localize Mistake #3: Cookie-Cutter Marketing Strategies Mistake #4: No Local Sales Representation Mistake #5: No Market Entry Plan

  19. THINKING GLOBALLY…Let’s Discuss How do IB managers avoid these 5 Mistakes? Mistake #1: Translation Errors Mistake #2: Failure to Localize Mistake #3: Cookie-Cutter Marketing Strategies Mistake #4: No Local Sales Representation Mistake #5: No Market Entry Plan

  20. Business Short Paper: Mobile Workforce with No Hassle • IB is expanding. • The global workforce is growing. • Mobile technologies are emerging and quality is improving. • Global Managers need 24/7 communication with global employees. • Today, the global workforce must be a mobile workforce.

  21. THINKING GLOBALLY…Let’s Discuss • What is the Global Workforce? • What is Mobility? • What are Mobile Technologies? • How do global managers deploy mobile technologies? • What are the IB efficiencies resulting from using mobile technologies globally?

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