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ISSUE 7

VOLUME 4. VOLUME 3. ISSUE 4. ISSUE 7. July 2012. MAY-JUNE 2013. International Business Growth Starts in the Cloud. Technology is a Key Driver for global trade The Cloud makes global trade a 24/7 reality. Any size business any where in the world can use the cloud. Reasons:

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ISSUE 7

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  1. VOLUME 4 VOLUME 3 ISSUE 4 ISSUE 7 July 2012 MAY-JUNE 2013

  2. International Business Growth Starts in the Cloud • Technology is a Key Driver for global trade • The Cloud makes global trade a 24/7 reality. • Any size business any where in the world can use the cloud. • Reasons: • The Cloud is free or low cost • The Cloud is accessible 24/7 in virtually every country around the world • Cloud technology is improving and becoming easier to use in global trade • Safety and security of data held or transferred through the Cloud is an increasing global-scale priority

  3. THINKING GLOBALLY…Let’s Discuss • What is The Cloud? • How does The Cloud work? • Name 5 MNCs who are “big” users of The Cloud • Why is Cloud-based data security a growing concern? • What does Citrix offer to make using The Cloud: • Better? • Easier? • Safer?

  4. Luxembourg Agrees to Help Fight Tax Cheats • Banks and financial institutions in Switzerland and Belgium are recognized as the most secretive in the world. • Why are Switzerland and Belgium so protective of the privacy of depositors in their banks? • Many people use Swiss and Belgian banks to hide money to evade paying taxes. • Belgian banks have agreed to start making depositor’s financial information available to EU countries tax authorities.

  5. THINKING GLOBALLY…Let’s Discuss • What is “Tax Evasion?” • How big of a global problem is tax evasion? • What are the penalties for tax evasion? • Why are Swiss and Belgian banks so protective of the depositor privacy? • Are Swiss and Belgian banks guilty of any illegal or unethical practices by protecting depositor’s privacy?

  6. 2013 Global Threat Intelligence Report • Cyber-attacks and cybercrime are growing global threats. • Global Businesses and Governments are mandating protection from these threats. • Cyber-attacks cost loss of: • Data • Intellectual property • Financial resources • Cost of detecting and blocking cyber-attacks is increasing. • Cyber criminals are becoming more sophisticated.

  7. THINKING GLOBALLY…Let’s Discuss • What is a cyber-attack? • What is cyber crime? • What are the most common cyber-attacks and cyber crimes? • In what countries do most cyber attacks originate? Why? • What countries and businesses are major targets? Why? • How can firms protect against cyber-attacks?

  8. Best Countries for DoIng Business in 2012 • The World Bank’s Doing Business 2012report ranks the ease of starting and running a business in a foreign country • Factors include countries’ regulations and protection of property rights. • In the 2012 report: • New Zealand ranks Number 1 for the ease of starting a business. • Singapore ranks Number 1 for the ease of doing business. • Many sub-Saharan African countries and Venezuela are at the bottom of the 2012 ranking.

  9. THINKING GLOBALLY…Let’s Discuss • What is the World Bank and what does it do? • Whatis the importance of The World Bank’s Doing Business 2012 report? • How can MNCs use this data? • Why are the top 5 countries listed among the best countries to do business in? • How important is this 2012 report in 2013?

  10. Smart Billboard in Peru Produces Water from Air Humidity

  11. THINKING GLOBALLY…Let’s Discuss • What is Outdoor Advertising? • Why is it considered the world’s oldest form of advertising? • Considering the sophistication of communications technology, why is outdoor still used? • What is the future for “Smart Billboards” in other countries?

  12. The Museum of Counterfeit Goods

  13. THINKING GLOBALLY…Let’s Discuss • What are counterfeit and pirated goods? • Why do these goods get into global markets? • How big is this problem globally? • Which countries are the biggest offenders? • What can be done to stop this problem? • Would you buy and use a counterfeit product to save money?

  14. What KEY Trends are Driving Trade Finance in Emerging Markets?

  15. THINKING GLOBALLY…Let’s Discuss • What the key trends impacting trade finance in • Asia? • Africa? • Latin America? • What are “Global Trade Corridors?” • What is “Interregional trade” and how does it differ from International trade?

  16. IMF Trims Outlook for Global Economy • The International Monetary Fund (IMF) reduced 2013 global growth forecast from 3.5% in January to 3.3% in April. Reasons given: • U.S. Government spending cuts, and • A sluggish economy in the Eurozone. • January, IMF projected Eurozone’s economy to contract 0.2%, but now forecast to shrink 0.3%. • IMF called global recovery a "two-speed recovery.” • IMF now calls it a “three-speed recovery.” • U.S. growth outlook downgraded to 1.9% from 2%. Reason given: • $85 billion in federal spending cuts started in March.

  17. THINKING GLOBALLY…Let’s Discuss • What is the IMF and what does it do? • What do the IMF forecasts indicate? • What is a “two-speed recovery?” • What is a “three-speed recovery?” • How valid are IMF projections?

  18. How P&G Remains a Leading Global Marketer • P&G is viewed as the World’s #1 Marketer. • In 2010, P&G’s Chairman-CEO, Bob McDonald, was inducted into the American Advertising Federation Hall of Fame. • To remain #1 in marketing competitiveness in a 21st Century virtual, global world, McDonald feels P&G must: • Avoid the trap of leaning too heavily on the company's marketing legacy. • Have a growing focus on digital marketing. • Pull multiple brands into umbrella marketing efforts world- wide.

  19. THINKING GLOBALLY…Let’s Discuss After reading the article and viewing the video, discuss: • Who is P&G and why are they viewed as the #1 Global Marketer? • What is a “marketing legacy trap?” • How can P&G build growth of established brands with digital marketing?? • What is “Multiple brand umbrella marketing” and how does it work strategically?

  20. Special Report: Outsourcing and Offshoring • For decades, MNCs have sent manufacturing work to foreign countries. • Companies are now rethinking their offshoring strategies. • Today, firms are reevaluating where and why they manufacture around the world. • The results are changing views on Outsourcing and Offshoring.

  21. THINKING GLOBALLY…Let’s Discuss • What is the difference between “offshoring” and “outsourcing?” • What are the benefits and drawbacks of each? • How do each fit into the supply chain? • Why are firms re-thinking outsourcing and offshoring? • What do you think is the future of outsourcing and offshoring?

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