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Mavens

Mavens. Pages 59-74. Mavens: Bell Work. Know anyone obsessed with getting the best Groupon deals? Or someone that keeps copies of Consumer Reports on his nightstand ? Describe the characteristics of these information specialists. Why do they desire to share information?

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Mavens

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  1. Mavens Pages 59-74

  2. Mavens: Bell Work Know anyone obsessed with getting the best Groupon deals? Or someone that keeps copies of Consumer Reports on his nightstand? Describe the characteristics of these information specialists. Why do they desire to share information? What makes them interested in information?

  3. Mavens • According to Gladwell, mavens are “information brokers” • They must be able to communicate and have above average social skills Mavenhood = brain for accumulating information + social skills for spreading information

  4. Mavens… • Rely on mavens to connect us to new information • One who accumulates knowledge • Most information = most important • Their role is to keep markets in check. • Once they find out a about a deal, they want to tell you about it too! • The perfect maven is precise and energetic.

  5. Mavens • “Maven” = one who accumulates knowledge (Yiddish word) • Information specialists • Obsessively glean information usually associated with price or markets • Ever heard the term “market maven”? • Once they have the info, they want to shareit • They want to be helpful

  6. Link answers with the quotations from the text.Jot down notes while reading up and viewing. Video Why would a maven want this information? How would a maven benefit from the video? What information would a maven be likely to pay close attention to? Ipad

  7. Mavens • Why would they want this information? • Can anyone be a maven if they just have the diligence and desire to learn a specific craft or area of knowledge?

  8. TedTalk • http://www.ted.com/talks/malcolm_gladwell_on_spaghetti_sauce.html • Explain how the spaghetti sauce innovations show a Maven at work. • Now, relate Malcolm Gladwell’s speech to his writing. Add supporting quotations. • Now, explain how Nicholas Christakis maps out epidemics. • http://youtu.be/L-dPxGLesE4

  9. Homework Read and take Cornell notes on pages 74-88! Focus notes on salesmen

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