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Enhancing DECA in the Mountain State: A Strategic Plan for Growth and Engagement

This strategic plan aims to boost DECA membership in the Mountain State by 10% in existing chapters and to increase new chapters by 20%. Through co-curricular activities, we aim to inspire students, foster connections with alumni and business prospects, and promote collaboration with other Career and Technical Student Organizations (CTSOs). With a focus on effective communication, innovative marketing strategies, and recognition of stakeholders, we will engage all levels of our organization to ensure sustained growth and excellence.

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Enhancing DECA in the Mountain State: A Strategic Plan for Growth and Engagement

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  1. in the Mountain State

  2. DEFINE IT

  3. Rationale • Operating in survival mode is not an option • Time to think beyond the status quo • Co-curricular in nature – students excel Goal • Increase membership 10% in existing chapters • Increase number of new chapters by 20%

  4. ACTIVATE IT

  5. ActivitiesExisting Chapters • Challenge State Action Team • Pre-DECA Activities • Develop alumni and business prospect list • Provide weekly updates Think Within, Think Beyond Marketing, Think Underclassmen, Think Beyond Students

  6. ActivitiesNew Chapters • Create a prospect list using multiple sources • Promote joint membership with other CTSOs • Find a champion in each school Think Beyond Marketing, Engage Administrators

  7. COMMUNICATE IT

  8. Promotional Mix • Weekly updates • Summer Conference • Train the Trainer • Fall Leadership Conference • Include CTE administrators • State Officer speaking engagements

  9. SUPPORT IT

  10. Resources • Prospect List • Membership Campaign • Customized video • National and state data • Other states • Bring Your Classroom to Life publication

  11. REWARD ITRECOGNIZE IT

  12. Incentives • Recognition for all stakeholders • State Officers • Advisor • Chapter • Administrators

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