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Sales Guide for DES-3810 Series

Sales Guide for DES-3810 Series. Apr 2010 D-Link HQ . Agenda. Product Introduction Positioning Overview Product Overview Target Market Competitive Comparison & Analysis Positioning Highlight Key Comparison Art of the War Technology Briefing.

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Sales Guide for DES-3810 Series

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  1. Sales Guide for DES-3810 Series Apr 2010 D-Link HQ

  2. Agenda • Product Introduction • Positioning Overview • Product Overview • Target Market • Competitive Comparison & Analysis • Positioning Highlight • Key Comparison • Art of the War • Technology Briefing

  3. Positioning Overview D-Link Fast Ethernet Managed Switch Product Portfolio DES-3810 Series L3 Next Generation Campus / Enterprise Telecom / Metro DES-3800 Series L2 DES-3528/52 Series Next Generation DES-3200 Series DES-3028/52 Series

  4. Product Overview Position Highlights • L3 Fast Ethernet enterprise/metro solution • More powerful metro features than existing DES-3800 series • Ideal for entry level enterprise, midmarket, branch office and metro access • Delivers high availability, security and reliability • Advanced QoS, multicast and L2 VPN features guarantee the performance for triple play service and ISP Service Level Agreement (SLA) • RichAAA, access control features help administrators well-manage the visitors of the networks • Powerful L3 routing protocols and L2 VPN functions make it suitable for the business gateway / ISP access • Fully IPv6 support, future proven • Switch Resource Management (SRM) function helps users optimize the system resource for different environment • Various attack prevention features and redundancy protocols • Power saving features save your money, save the earth.

  5. ??? Product Overview Model Overview • Product Models • Software Images DES-3810-28 24 port 10/100Base-TX + 4 Combo 1000Base-T/SFP DES-3810-52 48 port 10/100Base-TX + 2 Combo 1000Base-T/SFP + 2 SFP Q2’11 Standard Image (SI) For Enterprise, Campus, Hospitality L2/L3 features, Routing, Multicasting, Security, QoS, AAA, OAM Enhanced Image (EI) For Telecom, IPv6 networks All SI features, VPWS, BGP, IPv6 routing, SRM Q2’11

  6. Product OverviewHigh Flexibility Uplink ports • DES-3810-28 supports 4 combo GE/SFP ports; DES-3810-52 supports 2 SFP + 4 combo GE/SFP ports • 4 SFP ports provides the ability of 2G aggregation ring or mixed ring/chain topology • GE copper ports provide cost-effective cat.5 uplinks to core switches Aggregation Ring 1G Fiber 1G Copper Remote District Rack / Wiring Closet

  7. Product OverviewPort Comparison

  8. Target ApplicationsEnterprise Access/Aggregation • ECMP & PBR provides redundant/load sharing capability of uplink. • IMPB, ARP Spoofing Prevention, DHCP Server Screening, BPDU Attack Protection, and L3 Control Packet Filtering expel threats out of core networks. • MAC, WAC, and Compound authentication provide clientless/easy-to-deploy mechanisms to authenticate users and devices. • Embedded DHCP server, auto-configuration, and trap/e-mail alerts make the network management much easier. Data Center DES-3810 DES-3810 Stack

  9. Target ApplicationsTelecom Access of Enterprises • ETTB CPE for business subscribers • Up to 4 GE FTTB interfaces providing higher bandwidth to customers and fault tolerance capability • Provides L2 transparency to customers through the ISP network • Y.1731, 802.1ag/3ah Ethernet OAMimproves the efficiency of ISPnetwork management VPWS Tunnel GVRP DES-3810 STP VLAN Branch VPWS ISP MPLS Core Tunnel DES-3810 DES-3810 GVRP STP VLAN GVRP QiQ & L2PT STP VLAN Branch HQ

  10. Target Applications Enterprise Routers for Remote Sites • Larger routing table provides the capability for a large-scale enterprise • Border Gateway Protocol (BGP) allows central routing management of all remote sites regardless of physical connections DES-3810 RIP OSPF VPN BGP CPE Branch VPN VPN Internet CPE CPE BGP DES-3810 BGP RIP OSPF DES-3810 RIP OSPF Branch HQ

  11. Agenda Product Introduction Positioning Overview Product Overview Target Market Competitive Comparison & Analysis Positioning Highlight Key Comparison Art of the War Technology Briefing

  12. Position HighlightEnterprise/Campus/Hospitality Networks • Complete supported models • 32G stacking bandwidth • Support IS-IS • Only 2G uplink for 24 port for models • Very small MAC table • No ERPS • No Gratuitous ARP • No CPU protection function • Limited Web UI functions DES-3810 Cisco 3750 Huawei S3300 • Complete supported models • Support IS-IS H3C S3600 (HP A3600, E5500) Performance • Only 2 SFP ports for all models • No WAC • No Gratuitous ARP • No Web UI • Complete supported models • Very large flash memory • 64K MAC Addresses • Complete supported models • No copper GE port for 48 port models • No ERPS • No Private VLAN • No IPv6 management • No IPv6 routing protocol • No BGP • No CPU protection function • No WAC • No Embedded Web UI • Only 20 or 44 FE ports • No stacking • No ERPS • No Private VLAN • No PBR • No Round-robin Scheduling • No IPv6 routing protocol • No BGP • No CPU protection function • No Web UI Strength Weakness HP 3500 Price Note: Compare according to: DES-3810 EI, S3300 EI, S3600 EI and 3750 IP Services image

  13. Key Comparison

  14. Art of WarCompetition with HP 3500 Series ERPS BGP SDWRR

  15. Art of WarCompetition with HP 3500 Series (Continue)

  16. Art of WarCompetition with H3C S3600 Series ERPS BGP

  17. Art of WarCompetition with H3C S3600 Series (Continue) SDWRR

  18. Art of WarCompetition with Huawei S3300 Series SDWRR

  19. Art of WarCompetition with Huawei S3300 Series (Continue)

  20. Art of WarCompetition with Cisco 3750 Series ERPS

  21. Position HighlightMetro Networks Cisco 3750 Metro DES-3810 • Support IS-IS • Limited MPLS support on ES port • Unreasonable price for advanced routing and MPLS • No flow collection features • No green features • Complete supported models • Very aggressive when bidding • Support IS-IS • No MPLS VPN features • No OAM • No flow collection features • No green features Performance Huawei S3300 • Completed model support • Support IS-IS • No MPLS VPN features • No mini-sec ring protection • No OAM • No flow collection features • No green features Strength H3C S3610 (HP A3610) Weakness Price Note: Compare according to: DES-3810 EI, S3300 EI and 3750 Metro Advanced IP Services image

  22. Key Comparison Note1: SI version is no longer on price book. Note2: Reseller price on price book. Real price should be lower but shouldn’t be lower than Huawei

  23. Art of WarCompetition with H3C S3610 Series ERPS Host-based IGMP Traffic Shaping Bandwidth Control DHCP Relay Options VPWS Y.1731 OAM

  24. Art of WarCompetition with H3C S3600 Series (Continue) SDWRR VPWS

  25. Art of WarCompetition with Huawei S3300 Series Host-based IGMP Traffic Shaping Bandwidth Control DHCP Relay Options VPWS Y.1731 OAM

  26. Art of WarCompetition with Huawei S3300 Series (Continue) VPWS

  27. Art of WarCompetition with Cisco 3750 Metro Host-based IGMP Traffic Shaping Bandwidth Control DHCP Relay Options Y.1731 OAM SDWRR

  28. Art of WarCompetition with Cisco 3750 Metro (Continue) VPWS

  29. Agenda Product Introduction Positioning Overview Product Overview Target Market Competitive Comparison & Analysis Positioning Highlight Key Comparison Art of the War Technology Briefing

  30. Technology BriefingEthernet Ring Protection Switching (ERPS) • First industry standard (ITU-T G.8032) on Ethernet ring protection switching • Support interconnected ring or multiple rings application • Best case: 50ms recovery time for 16-node ring with <1,200 Km circumference Link Down! Aggregation Ring Access Ring Master Master Disable Blocking Link Down!

  31. Technology BriefingBandwidth Control & 3 Color Marker • Single user/service per port, with bandwidth limit (Port Bandwidth Control) • Multiple users/services per port, with bandwidth limit (Flow-based Bandwidth Control) • Multiple users/services per port, with bandwidth limit and guaranteed bandwidth (Three Color Marker & Policing) • Committed Information Rate (CIR): Guarantees the bandwidth of each service by limiting the bandwidth of each other. • Peak Information Rate (PIR): Allows services takethe unused bandwidth for better bandwidth usage. • Traffic Policing: Drops or remarks the packetpriority tag for traffic exceeding CIR. Doing best-effort forwarding when peak of eachservice are conflicted. IPTV CIR VoIP CIR PIR PIR PIR Data CIR Total UNI (User Network Interface) Bandwidth

  32. To lower the packet lose rate, almost all switch controllers have built-in expensive buffer memory to prevent the data re-transmission. Switch stores the traffic in buffer memory and delays the transmission until the egress bandwidth is available. However, the best-effort traffic shaping is no longer enough for the QoS requirement nowadays. Technology BriefingTraffic Shaping Buffer Memory bps bps Store to buffer Max. Switching Capacity Time Time Data Data Delay Forwarding Delay Forwarding

  33. To well manage the buffer resource, DES-3810 supports some advanced features: Reserve buffer memory for importantservices Configurable buffer size for each important service - Excess Burst Size (EBS) - Peak Burst Size (PBS) - Committed Burst Size (CBS) Technology BriefingTraffic Shaping (Continue) Drop No reservation for Data exceeding PIR PIR/EIR CBS for Data Buffer Memory EBS for IPTV bps CIR Store to PBS/EBS Store to PBS/EBS Max. Switching Capacity Data Store to CBS Store to CBS PIR/EIR Time Guaranteed Forwarding Guaranteed Forwarding Overall Output CIR Delay Forwarding Delay Forwarding CBS for IPTV IPTV

  34. WRR DRR/ WFQ WRR Smoothed Round-robin Technology BriefingSmoothed Deficit Weighted Round Robin (SDWRR) • Accurate and fair scheduling is required to make the egress bandwidth usage more properly nowadays • Fair Queue (FQ), WFQ, Deficit Round Robin (DRR), WDRR: Forward/scheduling decision made by byte count and utilization of queues, the true weight of each queue. • Smoothed round-robin mechanism makes rapid passes for each queue and use more turns for high queues instead of waiting all packets transmitted in high queues. Second Round First Round

  35. Compatible with existing MPLS network, using LDP for label switching Transparency of subscriber’s L3 routing protocol in ISP network, reduces the effort of ISP and also provides better extensibility in subscriber networks Co-works with QinQ and L2PT to provide L2 transparency to customers Technology BriefingVirtual Private Wire Service (VPWS)

  36. Switch Resource Management templates allowsuser optimizing the switch databases for different application. Routing Mode: For applications requires larger routing tables such as company gateway VPWS Mode: For applications requires lots of L2 VPN tunnels such as ISP access switch Technology BriefingSwitch Resource Management (SRM)

  37. Link OAM Check the link status hop-by-hop IEEE802.3ah Live & death check Failure indication (Power, link, critical events) Discovery Technology BriefingOAM ISP Cloud VPN Service Local ISP Cloud Local ISP Cloud … … … … Link OAM Link OAM Link OAM Link OAM Link OAM Link OAM Service OAM for customer level Service OAM for ISP level Service OAM for local ISP Service OAM for local ISP • Service OAM • Check the channel status of different service levels • IEEE802.1ag, ITU-T Y.1731 • Live & death check • Performance Monitoring • Management Operation • Test Operation

  38. Y.1731 is a super set of IEEE 802.1ag, providing better OAM control for customers Both Y.1731 and 802.1ag support: Continuity Check Message (CCM): Loss of connectivity defect detection Loopback Message (LBM): Defect localization Link Trace Message (LTM): Verification of network configuration Y.1731 also support:Note Alarm Indication Signal (AIS): Alarm suppression of server (customer) layer Locked (LCK): Indication of service unavailability due to maintenance activities Test: Throughput, frame loss and bit error measurement Loss measurement (LM): Frame loss measurement Delay measurement (DM): Frame delay measurement Maintenance Communication Channel (MCC) Experimental OAM (EXP) Vendor Specific OAM (VSP) Technology BriefingITU-T Y.1731 Note: DES-3810 supportsAIS, LCK only

  39. Technology BriefingHost-based IGMP Snooping • Bandwidth of Ethernet allows multiple IPTV channels in the same time • Host-based IGMP Snooping is future proofing for IPTV service: • Multiple IPTV under a single port. Channel surfing of one IPTV does not effect others • Support fast leave for quick channel switch IGMP / PIM AggregationLayer Access Layer IGMP Snooping Legacy Device Host-based IGMP Snooping IP STB IP STB IP STB

  40. Technology Briefing DHCP Relay Option 60/61 • The DHCP options provide accurate IP manageability for network administrators • DHCP option 82: Assign IP based on circuit ID (client VLAN, port, or switch's MAC address) • DHCP option 60: Assign IP based on pre-defined string • DHCP option 61: Assign IP based on MAC address or pre-defined string ISP DHCP Server 1 IPTV Partner 1 Internet Relay to different DHCP server based on inserted MAC ISP DHCP Server 2 IPTV Partner 2 Insert MAC Insert MAC Relay to different DHCP server based on inserted string Inserta user-defined string Insertcustomized string IP STB 1 IP STB 2 IP STB 1 IP STB 1 IP STB 2 IP STB 2 Option 60 Option 82 Option 61

  41. Change pair, no need to change cable Usually multi-pair cables are used for the network construction of cabinets or buildings Detecting various of errors - Lines of specific pair is left open - Two lines of a pair is shorted - Lines of different pair are short - Cable does not exist or quality is too bad Locatingthe position of cable errors, saving time on cable repairNote Technology BriefingCable Diagnostics Note: DES-3810 supports distance check on GE port only

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