1 / 11

Reaching the Last Mile

Reaching the Last Mile. Working Group – I. Agenda. Desired Outcome: Make a beneficiary card. Desired Outcome: Learn about PM-JAY. Introduction: Who are our target beneficiaries?. The Uninformed :

karis
Télécharger la présentation

Reaching the Last Mile

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Reaching the Last Mile Working Group – I

  2. Agenda

  3. Desired Outcome: Make a beneficiary card Desired Outcome: Learn about PM-JAY Introduction: Who are our target beneficiaries? The Uninformed : The entitled beneficiaries who are completely unaware of PM-JAY and the benefits the scheme brings to them The Uncertain: Beneficiaries who have an e-card but don't know much about PM-JAY and currently don't need the benefits The Solution Seeker : Entitled beneficiaries who have an e-card and are in need of medical assistance • Desired Outcome: Avail treatment

  4. Strategy Framework for IEC Activities

  5. What are the challenges being faced? Macro challenges 1. Geographical barriers 2. Poor communication networks Human challenges • 1. Literacy or functional challenges • 2. Gaining community trust • 3. Social and cultural diversity Facilitator-related challenges • 1. Lack of dedicated human resources • 2. No incentives for PMAMs, ASHA workers and VLEs • 3. Inadequate preparedness of Call Centre employees

  6. Lessons learnt and Best Practices A. Best Practices related to Macro Challenges Jammu & Kashmir 1 Nagaland 2 • PM letters distribution carried via airways, and distributed by mid-level health service providers (MLHPs) by hand • Door to Door campaigning in remote areas by ASHAs & MLHPs • Pamphlets in local dialects distributed at local community events. • Radio jingles and YouTube videos reaching remote areas 5 SEWA • Facilitated enrolment and spread awareness through group education • Door-to-door activities and set up health camps in the villages 4 3 Gujarat Mizoram: • Enrolment of beneficiaries living on the longest coastal stretch of 1600 kms by travelling through boats • Enrolment by CSC operators in desert areas & tribal districts to reach out to eligible beneficiaries • State-wide beneficiary identification drive to reach eligible beneficiaries in remote areas

  7. Lessons learnt and Best Practices • B. Best Practices related to Human-related Challenges 2 5 1 Jammu & Kashmir Gujarat: Punjab • SAPTDHARA: The district forms a team of health staff for community awareness through puppet shows • Organizing SATCOM programs for Health staff and PRI members • Scheme related benefits printed on Kites • Tableaus • Radio jingles in Punjabi • Website in Punjabi • Comic books on scheme benefits • Help desk kiosk for beneficiaries in public hospitals of all 22 districts • Ayushman Bharat Rath • Street plays in villages. • Religious sermons used to spread awareness. • Brand LPG gas cylinders reaching every household • 6 Pondicherry 3 Mizoram 4 Nagaland 6 • Pocket-size card with helpline number printed, for beneficiaries seeking treatment outside state • Leaflets printed in local language • Demo of BIS & TMS in local Language • Health camps at Sunday Markets and at two primary health centers • Rally, Walkathons • Health camps organized • YouTube videos created and TV talk shows aired speaking about the scheme benefits

  8. Lessons learnt and Best Practices • C. Best Practices related to Facilitator-related Challenges Mizoram 1 Gujarat 5 2 J&K • “Ayushman Bharat Rath” started in Ahmedabad, to create more awareness. • 2,773 operators at CSCs & 4,606 VLEs at E-gram centers for e-card distribution • Patient Satisfaction letter signed after hospital discharge • Distribution of Hospital lists in pocket size booklets • Equipping and strengthening more than 1800 CSCs (made inactive CSCs active). Night camps by CSCs to reach out to maximum beneficiaries • Regular training and awareness sessions given to MOs, PMAMs, District Coordinators resulting in increase in patient registrations • Live Demo & Training in Model hospitals 3 4 Nagaland Punjab • Dedicated WhatsApp number to help the beneficiaries to check their eligibility.  • Meetings with ASHA and ANM for further spreading awareness

  9. The Way Forward NHA SHA Develop Policy framework, and IEC Guidelines Design and implement Targeted IEC Strategies Create and share IEC Material Identify & Nominate dedicated IEC Representative Document Best Practices Document Best Practices Create and update Central Repository containing information creatives and factsheets Replicate successful initiatives Exchange knowledge in frequent intervals Assess IEC Activities Annual IEC Event to share innovative practices and achievements Exchange knowledge in frequent intervals

  10. Key Messages There cannot be a “one size fits all” approach to IEC 1 There has to be a judicious mix of conventional mediums of communication along with the digital mediums in a goal-oriented and efficient way 2 The facilitators’ skills and knowledge related to IEC needs to be strengthened 3 Local community leaders should be identified as facilitators for effective communication and to reach the last mile 4 An output-based metric will have to be developed in order to measure the effectiveness of IEC campaigns 5

  11. Thank You

More Related