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WiMax – Unwiring the last mile

WiMax – Unwiring the last mile. Overview of WiMax Technology and the impact it will have on private-public partnerships with higher education Presentation to: EduCause 2006, Tempe, Arizona By: P. Kelley Dunne, CEO, DigitalBridge Communications.

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WiMax – Unwiring the last mile

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  1. WiMax – Unwiring the last mile Overview of WiMax Technology and the impact it will have on private-public partnerships with higher education Presentation to: EduCause 2006, Tempe, Arizona By: P. Kelley Dunne, CEO, DigitalBridge Communications

  2. WiMAX will combine carrier-grade quality and extended range with the flexibility and ease of Wi-Fi • What makes WiMAX different? • Industry standards • Commoditization of chipsets • Use of licensed frequencies • VoIP and other top-line applications • Elimination of operational expense of installation

  3. WiMAX The WiMAX rollout is being driven by an industry consortium led by Intel Handset Integration Notebook Integration Indoor CPE Deployments ’08 Infrastructure / Outdoor CPE Deployments ’07 Intel Integrated WiMAX solutions for the handset ’06 PC Card & Integrated Centrino solutions ’05 • Intel WiMAX • 802.16-2004 Silicon

  4. New wireless broadband technologies work together to complement other’s strengths Wi-Fi 802.11b/g/a, typically confined within office buildings, restaurants, stores, homes, etc. WiMAX Wireless Metro Area Networks (WMANs), cover a much greater distance than WLANs, connecting buildings to one another over a broad area (1-3 miles) WiFi-Mesh 802.11mesh architecture, in which the access points seek out and link themselves to other access points to build the mesh, can scale out to 30 Square miles. 3G Wireless Wide Area Networks (WWANs), the broadest range wireless networks (1-5 miles) with full mobility. Most widely deployed today in the cellular voice infrastructure but also can transmit data. Includes EVDO, UMTS-HSDPA. 3G EVDO Fixed Wireless (~ 150 mph) Total Mobility WiMAX WiFI - Mesh MODE Wi-Fi Stationary Unbounded Local (room, building, neighborhood) Campus Source: Intel,

  5. First frequencies for 2006 will be 2.3Ghz (WCS) and 2.5Ghz (EBS/BRS) External mounted CPE available 1Q06, Indoor self provisioned CPE available 3Q06 (estimated) RF footprint for self-install CPE will average 1-2miles radius from base station (used in DBC conservative planning tools) Service speeds will be driven by transport costs and spectrum/channels available – target will be current market DSL speeds: 3Mbs/1.5Mbs (d/u) VoIP and other edge applications will be required to support financial requirements of business models. A couple key facts that are important to the WiMax story that will unfold in the next 18 months …

  6. 2005 $650 - Average customer acquisition Pre-WiMAX deployment are “Wireless to the Rooftop” and require a truck roll for every customer • 2005 RUBI Trial • “WTR” model with unlicensed spectrum • Pre-WiMAX CPE and base stations • High CAPEX and OPEX costs • Key lessons learned

  7. 2006 $200 customer acquisition cost (indoor CPE) In 2006, a new “ecosystem of opportunities” will be created with the availability of WiMAX CPE • Key Differentiators: • 2-3 mile NLOS • 80% self install • Standardized CPE • VoIP capable

  8. 2008 $0 CPE cost – “WiMAX Inside” In 2008, WiMAX is embedded in laptops, desktops and handhelds – creating an “Centrino™-like” adoption curve • Future Potential: • 20-30M laptops shipped with WiMAX • Nomadic roaming capable • Portable broadband “pocket modem” • Service convergence

  9. Subscriber Economics have to work:: WiMAX will have a significant impact on the per-subscriber modeling

  10. Multiple technologies serving various customer segments WAN MAN LAN PAN WiMAX 802.16 Broadband * 3G WCDMA GPRS EDGE Wi-Fi 802.11 * UWB and Bluetooth RFID/ TAG The Result: Always Best Connected *Other brands and names are the property of their respective owners.

  11. 100% 50% 0% ‘08 ‘09 ‘03 ‘04 ‘05 ‘06 ‘07 ‘02 Data-Centric Phone Shipments Overtake Voice-Centric Phones in ‘05Voice Revenues Growing at a 4.7% CAGRData Revenues Growing at a 30.7% CAGR The “tipping point” of the market is indicated by consumer demand for more data centric cell phones Smart Phones Feature Phones Voice Phones Sources: IDC, Web-Feet Research

  12. Standardization and Client Integration Ethernet Volume 1980s 1990s 2000 2010 Path to Volume Economics – “Centrino-like” adoption curve Target price for scaleable business models: Cost of DSL or cable modem CPE.

  13. Colleges and universities have a unique position in the market as WiMAX is deployed over the next 3 years • Spectrum • Research • Product development • Network deployment for education and internal uses • Serving underserved areas

  14. Ball State Case Study: Digital Middletown Project

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