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Poster Composition (Aesthetics, techniques and layout)

Poster Composition (Aesthetics, techniques and layout). Combining text and images Introducing colour Overall composition. K. Davis, School of Ocean and Earth Science, NOCS SOES2007. Three Most Important Points. Simplicity Structure Flow. Combining text and images. Area constraints

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Poster Composition (Aesthetics, techniques and layout)

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  1. Poster Composition(Aesthetics, techniques and layout) • Combining text and images • Introducing colour • Overall composition K. Davis, School of Ocean and Earth Science, NOCS SOES2007

  2. Three Most Important Points Simplicity Structure Flow

  3. Combining text and images • Area constraints • Check if space is portrait or landscape • Aim of the poster • Backdrop for a talk • Permanent display • Simplified version of scientific paper • Structure of poster • Non confusing

  4. Combining text and images • Use a balanced approach • 30% text : 70% images • Varies with objective • Font point sizes and combinations • Headings 100pt; Sub-headings 40pt; Text 18pt • References 12-14pt • Keep to one font e.g. Helvetica/Arial • choose one that is easy to read • avoid excessive bold, italics, underline

  5. Combining text and images • Heading and sub headings • Keep main heading short / use total width • Sub-heads help to emphasise text blocks • Clearlabelling of all images / figures • Provide links with text (by colour, lines and location) • Acknowledge/cite sources (if not yours) • Include logos (if appropriate) • For joint projects with others • To acknowledge sponsors

  6. Combining text and images • Imported elements • text • photos (from digital camera or scanned) • maps • line drawings e.g. schematic figures • tables • graphs / plots • images from web

  7. Combining text and images • There are 2 basic types of files: • – vector graphics: • e.g. postscript, windows metafile, HPGL • infinite resolution, scales up smoothly • produced by GMT, MATLAB, Illustrator, Corel Draw, • Freehand, AutoCAD • smaller files, smaller memory demands – bit-mapped graphics: • e.g. gif, tiff, bmp, Jpeg (or any compression file) • fixed resolution, grainy on magnification • photos, web images, paint programs • large memory requirements if big

  8. Combining text and images Vector vs Bitmap ? Vector graphic Bit mapped A The larger the magnification the more jagged the edges become Scanned photos need to be at least 300dpi for scaling up to A4 or larger

  9. Introducing Colour • Importance of colour • Provides impact, draws immediate attention • Highlighting key elements • Linking items, e.g. images, plots or text • Colour within text • Draws attention to an important section

  10. Introducing Colour • Colour in plots • Use larger fonts/larger data points/thicker lines • Scale up as much as possible • Avoid clashes and over-use of colour • Can become confusing & too fussy • Attention span reduces • Detracts from subject

  11. Overall Composition • Continuity of text • Obvious flow from 1 section to next • Consider length of lines for readability • Form should follow function • Equal distances between elements • Total layout becomes tidier & easier to look at • Consider balance and symmetry

  12. Overall Composition • Uncluttered simplistic approach • Applies to any presentation • Providing sufficient impact / Final review • Solicit comments from colleagues • 1 Metre test • Test print at a small size to check ink colours match • screen phosphors before you ‘go to press’

  13. Web-site http://www.noc.soton.ac.uk/soes/ information/internal SOES 2007 - Poster Session slides

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