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Persuasion

Persuasion . ENG 10. Persuasion. Persuasion uses: Logic Emotions Or Both. Strategies of Persuasion . Narration Telling personal story Description Describing an item or idea (features) Classification Compare/contrast an item or idea Evaluation

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Persuasion

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  1. Persuasion ENG 10

  2. Persuasion • Persuasion uses: • Logic • Emotions • Or Both

  3. Strategies of Persuasion • Narration • Telling personal story • Description • Describing an item or idea (features) • Classification • Compare/contrast an item or idea • Evaluation • Evaluate/review items, ideas, or services, etc.

  4. Types of Appeals • Emotional • Logical • Ethical

  5. Emotional Appeals • Elicit an emotional response • Bandwagon • “Everyone’s doing it!” • Snob Appeal • “This is the best; and you must have it!” • Veiled Threat • “It seems harmless but…”

  6. Logical Appeals • Use facts, examples, and expert testimony. • Rational

  7. Ethical Appeals • Establish credibility • Show concern the for public or environment • Show longevity (i.e. how many years in business)

  8. When Evaluating… • What is the motivation behind the article/ad/essay, etc.? • How credible (or believable) is the information? • Does the author/creator use a lot of generalizations?

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