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Rogers

Rogers. Current Issues. Evolving customer behavior Highly competitive market, with new entrants Changing Technologies (keeping up). Decisions. Evolving customer behavior Meet customer demands (introducing new products and quadruple bundles) Highly competitive market, with new entrants

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Rogers

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Presentation Transcript

  1. Rogers

  2. Current Issues Evolving customer behavior Highly competitive market, with new entrants Changing Technologies (keeping up)

  3. Decisions • Evolving customer behavior • Meet customer demands (introducing new products and quadruple bundles) • Highly competitive market, with new entrants • Being industry leaders • Customer Service • Changing Technologies (keeping up) • Changing our technologies-> to provide quality service to our customers

  4. Current Company Situation/SWOT

  5. Strategic Direction • Market Leaders in • Wireless • Wireline • Lagging Behind in • Television • Landline Telephone • Media

  6. Wireless • Emerging industry • Growth of 1.8% every year • Data usage (Smartphone)

  7. Internet • Third largest with a market penetration of 16% • Gain a higher market share • Opportunity for growth • Promote portable internet

  8. Television • Mature industry • High cost to become a market leader • Maintain current market share • Market VOD • Convert analog cable to digital

  9. Landline Telephone • Declining industry, • 12% ARPU • Future is unclear • Lag behind

  10. Media • Provides 12% of Rogers revenue • Unpredictable industry • Increased internet usage • Online advertizing estimated to grow by 15% • To increase sales: Triple-play • Media, wireless, and wire line

  11. Why Wireless? • (numbers)

  12. Action Plan • Integrate wireline with wireless • Quadruple play with a LTO • Improve customer service to be uniformed • Retail, call centers, online • First movers advantage • Adopt 4G LTE • Push Smartphone's

  13. Action Plan Marketing wireless

  14. Rogers Conclusion • Maintain market leadership in Wireless. • Compete to get market leadership in wireline. • Improve Customer Service. • Stay Innovative.

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