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Globalizing eBusiness: Leveraging Unicode and XML for Worldwide Market Reach

In this session presented at SDForum, Markus W. Scherer from IBM discusses the importance of globalizing eBusiness through the use of Unicode and XML technologies. By adopting these standards, businesses can increase their revenue, access global markets, accelerate time-to-market, and reduce software costs. The session emphasizes the capabilities of Unicode for handling text in all languages and XML for structured data exchange, providing a framework for developing software that is easily localizable and interoperable with global Internet infrastructure.

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Globalizing eBusiness: Leveraging Unicode and XML for Worldwide Market Reach

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  1. Globalizing eBusiness Tools of the Trade: Unicode and XML Markus W. Scherer IBM Cupertino Globalizing eBusiness – SDForum Unicode and XML

  2. Globalization – Why? • Increase revenue • Reach worldwide markets • Time to market • Lower software costs • Simpler development & deployment • Interoperate with global Internet infrastructure • Build on globalized standard tools Globalizing eBusiness – SDForum Unicode and XML

  3. Globalized Software • Works with text data in all languages • Localizable into any language • Based on globalized technologies • Single Executable • Web server: Single machine serving requests from anywhere simultaneously Globalizing eBusiness – SDForum Unicode and XML

  4. Text in all languages Unicode/ISO 10646 … Globalizing eBusiness – SDForum Unicode and XML

  5. Unicode (II) • Industry standard encoding • Widely supported • Java, Windows, Internet, HTML & XML, email, … • Simple encoding • But text processing can still be complex • Use libraries (e.g. ICU) Globalizing eBusiness – SDForum Unicode and XML

  6. XML • Text format for data exchange • Unicode-based • Specifies structured data • Parsers & tools from many sources • Base for many new services • “Plumbing” Globalizing eBusiness – SDForum Unicode and XML

  7. Web Services • Goal: Software can autonomously find, acquire, use a wide range of services • XML-based web services • Register & find service – e.g. UDDI • Like Yellow Pages • Use service – e.g. SOAP • Microsoft, IBM, Ariba and others Globalizing eBusiness – SDForum Unicode and XML

  8. IBM & eBusiness • Promotes and contributes to open standards • Standards-based solutions • Open-source XML parser (Xerces) • Open-source Unicode library (ICU) Globalizing eBusiness – SDForum Unicode and XML

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