Strategic Plan Update 2012 RI Institutes

1. Resolving Club’s Membership Issues: Retain to Gain Strategic Plan Update 2012 RI Institutes

2. Resolving Club’s Membership Issues: Retain to Gain Objectives • Premise on Club Standpoint • What • Why • How

3. Resolving Club’s Membership Issues: Retain to Gain District 3790 Membership Growth for the last 12 years

4. Resolving Club’s Membership Issues: Retain to Gain D3790 MEMBERSHIP FIGURE (From July, 2000 to June, 2012)

5. Resolving Club’s Membership Issues: Retain to Gain GROWTH vsATTRITION

6. Resolving Club’s Membership Issues: Retain to Gain D3790 CLUB GROWTH (From July, 2000 to June, 2012)

7. Resolving Club’s Membership Issues: Retain to Gain Members leave because they see Rotary not worth their time! Cebu Multi-district PETS 2013

8. Resolving Club’s Membership Issues: Retain to Gain Evaluate Ourselves: Are we providing activities and services the current and future members want? or Do we cling to unpopular, tired programs and activities because “we’ve always done it that way”?

9. Strategic Planning for Membership Retention • The essence of • Strategic Planning: • Making use of the • Planning Guide for • Effective Rotary Clubs • good housekeeping taking cognizance of the • club’s culture and mindset in the process; • environmental scanning to include demographics; • medium and long term strategic process;

10. Strategic Planning for Membership Retention • Strengths • maturity of membership base • depth of brotherhood • geographical locations • competence / capabilities • resources & expertise • reputation • leadership • connections Internal • Weaknesses • laissez faire attitude at times • conservative attitude • lack of occupational diversity vs • community business • lack of organized membership • atttraction and retention policy S W O • Opportunities • strategic alliances • innumerable needs • of community • innovation and openness • women and young professionals • availability of successful leaders • new media associated tactics • Threats • Aging members • Member’s family • obligations • Attendance reqmts T

11. Strategic Planning for Membership Retention External

12. Strategic Planning for Membership Retention Club’s Value Proposition • giving members the • VALUE they seek • keep members interested • top to bottom look • programs and activities; • schedules & locations; • dues, etc. Change is healthy but rarely easy!

13. Strategic Planning for Membership Retention Engage Rotary + Engagement = commitment to club’s programs or activities investment of time, talent or treasure.

14. Strategic Planning for Membership Retention Membership Minute • Four Important Tools on Struggling Attendance. • Leaves of absence (board’s discretion); • Make-ups at another club; • eClub(online Rotary meetings) • to count participation in any • club activity, committee meeting, • service project etc. as meeting • attendance (board’s discretion)

15. Resolving Club’s Membership Issues: Retain to Gain Membership Growth Formula cost of membership value of membership • PDG John Adams (D6740)

16. Resolving Club’s Membership Issues: Retain to Gain

17. Thank you

18. Questions and Discussion