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Today’s Agenda

Effective Health Policy Communication With Media Moderator: Ara Najarian, Senior Partner Latino Consultants, LLC Featured Guest: Martin Beck, Web Deputy Editor for California News, The Los Angeles Times January 2010. Today’s Agenda. How Does The Media Decide To Cover A Topic/Issue?

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Today’s Agenda

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  1. Effective Health Policy Communication With Media Moderator: Ara Najarian, Senior PartnerLatino Consultants, LLCFeatured Guest: Martin Beck, Web Deputy Editor for California News,The Los Angeles TimesJanuary 2010

  2. Today’s Agenda • How Does The Media Decide To Cover A Topic/Issue? • What Is The Media’s Role? • Who to contact and how… • What Are Realistic Expectations? 2

  3. Today’s Goals • Understanding how media decides to cover subjects • Understanding the media’s job • The best ways to contact media • Learning the only two things that matter to media 3

  4. Varies By Organization Media Organizations Are Private Businesses Remember: Any Topic Is Only One Part Of A Competitive Information Environment What Is The Media’s Role? 4

  5. Audiences • Audiences are not only those who consume media; There are many audiences within media… Examples: • Health assignment editors and/or reporters • Government assignment editors and/or reporters • Business assignment editors and/or reporters • Columnists • Trade media 5

  6. How Should Media Be Contacted? • Who is contacted for stories? Why? • How are you contacting media? • Why should Media trust you as a source? • Are you providing resources? • …Are they balanced? • What makes your story timely? • What makes your story unique/important compared • to other stories (or other POV)? 6

  7. What Are Realistic Expectations? • Who is contacted for stories? Why? • Will the story be covered/featured? Why? • Will the story be covered as “pitched”? • When will the story be available? • Will you get a preview before it is public? • Will they talk to others with differing POV’s? • … After answering these, what can you expect? • … What can you do to position the best reflection of • your views? 7

  8. The 24-Hour Media Machine • The internet brings a new world to media… • Online Newspapers • Blogs, Tweeting, etc. • Social Media • Wikipedia • Now …What are your strategies? …What are your responsibilities? 8

  9. Affecting Change • A media component is only ONE part of a comprehensive public awareness strategy. • For media to be a part of true policy change, it means defining issues in a way that is easily understood. • Be concise and have a clear message. • Discussion: What were issues in communicating national debate to media? What was left out? Why? 9

  10. Q & A / Your Experience • What has been your experience with media? • Success? Why? • Frustration? Why? • Lessons Learned? • …Has “new” media affected your processes and definition of success? How & Why? 10

  11. ¡Mil Gracias!

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