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Brand stamps what consumes you? - PowerPoint PPT Presentation


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Brand stamps what consumes you?. Anshul Agarwal Kim Byrd Megan Harrison Rick Maturo Kristina Schiller. Think back to 2004…. Exclusivity. Community . Brand Stamps. How it Works . Brand Stamps. Members Only . Exclusive promotions, product launches, interactions . Multiple Classes .

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Brand stamps what consumes you?


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    Presentation Transcript
    1. Brand stampswhat consumes you? AnshulAgarwal Kim Byrd Megan Harrison Rick Maturo Kristina Schiller

    2. Think back to 2004…

    3. Exclusivity

    4. Community

    5. Brand Stamps

    6. How it Works

    7. Brand Stamps

    8. Members Only • Exclusive promotions, product launches, interactions

    9. Multiple Classes • For low-involvement or CPGs use tiers

    10. Consumer Benefits • Brand Community 2.0

    11. Consumer Benefits • Increase Brand Affiliation

    12. Marketer Benefits • Promotes competitive spending

    13. Marketer Benefits • Promotes power, influence, and desire

    14. Marketer Benefits • Gives brands exclusive access to actual brand owners

    15. Marketer Benefits • Increase repeat purchases

    16. Marketer Benefits • Offers one-to-one, personalized communications

    17. Potential Limitations

    18. Repeat Purchases CONSUMERS MARKETERS One-to-One Communication Brand Affiliation BRAND STAMPS Influence Opt-In Brand Owners ONE TO ONE Competitive Spending Brand Communities