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Developing a Comprehensive Communications Plan for Effective Stakeholder Engagement

A well-structured communications plan is essential for successfully engaging stakeholders and audiences. This guide outlines key elements, including identifying audiences, determining information needs, setting deadlines, and establishing communication responsibilities. It emphasizes the importance of effective tools and tactics, such as press releases, media interviews, and town hall meetings. The plan should cater to various stakeholders, including local businesses, government entities, and community organizations, focusing on promoting stability and building trust over the short, medium, and long term.

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Developing a Comprehensive Communications Plan for Effective Stakeholder Engagement

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Presentation Transcript

  1. How to Develop a Communications Plan

  2. WHO - audiences and stakeholders WHAT - information needs to be communicated WHEN - establish deadlines WHY - why are you communicating HOW - tools and mechanisms BY WHOM - assign communications responsibilities Communications Plan Elements

  3. Community at large Displaced Workers Partner Organizations Provincial Government Federal Government Politicians Local Business Audiences

  4. Potential Investors Regional Municipalities Media Chamber of Commerce REDB Regional Economic Development Boards Labour Post Secondary Institutions Community Organization Audiences

  5. Press Release Press Conference Media Interviews Opinion Pieces Letters to the Editor Talk Shows Tools and Tactics

  6. Website Special Event Speaking Opportunities Media Tours Testimony Town Hall Meetings Group Faxes Tools and Tactics

  7. Short Term - Promote Stability Medium Term - Focus on transition, services and training Long Term - Implementing Plans Communications Time Horizons

  8. Proactive Helps control the agenda Creates positive image Avoid embarrassment Builds trust Builds confidence with partners Profiles community for potential investors Benefits of a Communications Plan

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