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Instagram for Business

Instagram for Business. Instagram 2014. 150 million active users Owned by Facebook Users skew much younger – teens through 20s Focuses on photos and 15 second videos Photos & videos can be shared on other networks Just staring to be used by brands / businesses. Instagram vs. Vine.

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Instagram for Business

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  1. Instagram for Business ImpactOnlineMarketing.com

  2. Instagram 2014 • 150 million active users • Owned by Facebook • Users skew much younger – teens through 20s • Focuses on photos and 15 second videos • Photos & videos can be shared on other networks • Just staring to be used by brands / businesses ImpactOnlineMarketing.com

  3. Instagram vs. Vine • Instagram => Facebook vs. Vine => Twitter ImpactOnlineMarketing.com

  4. How Can Instagram Help a Business? • Showcase visual business with combination of business-like and “fun” visuals (photos and/or videos) • Appeals to younger audiences used to communicating extensively by visual means (those growing up in the “video-age”) • Yet another way to grow the “know-like-trust” factor with your target audience ImpactOnlineMarketing.com

  5. Setting Up Your Account • Sign up for an account • Recommended: use same “handle” as used for Twitter (keeps it simple if you use Twitter) • Add profile photo (business logo) • Complete your profile bio • Use keywords and hashtags • Include a link to your website • Add a link to your website • Connect your account to Facebook and let your fans on FB know they can follow you on Instagram ImpactOnlineMarketing.com

  6. Cultivate a Following • Connect to your Facebook account • Use relevant, popular hashtags • Engage by following others and liking their photos • Cross-post selected images to your Facebook page with a hashtag that aligns with your campaign or brand image to help people who don’t know you’re on Instagram to find you there ImpactOnlineMarketing.com

  7. Cultivate a Following (cont.) • Embed Instagram video in your blog or website to extend the reach (embedding feature has been added since the chart was developed) • Add an Instagram social media icon to your website or blog – connect people directly • Leverage photo contests on Instagram with FB • Encourage user-generated photos and feature as appropriate ImpactOnlineMarketing.com

  8. Who to Follow on Instagram • People / brands in your industry • Competitors • Thought leaders • Brands you love • People who inspire • Your blog readers • Potential customers ImpactOnlineMarketing.com

  9. Tips for Using Instagram for Biz • Follow your followers back • Follow those your admire (even if they don’t follow back) • Keep a flexible posting plan • No expected posting schedule in Instagram • Post as appropriate (photos/videos must be pertinent) • Never post for the sake of posting • Use Instagram apps to get the most of out Instagram • Use filters to change up the look of your photos • Reward followers with special promotions / deals ImpactOnlineMarketing.com

  10. Tips for Using Instagram for Biz - 2 • Showcase photos of employees at work • Treat visitors to a “visual experience” • Use industry-related # hashtags • Create your own biz # hashtag for branding purposes • Use video for important brand moments (product previews, new promotions, etc.) • Feature photos of product users using the product • Feature video “testimonials” from actual users • Mix it up with some FUN stuff – just keep it related! ImpactOnlineMarketing.com

  11. Why # Hashtag on Instagram? • Place a # in front of a word with no space to make it a hyperlink that becomes searchable • #Hashtags on instagram are used to curate images • Create your own hashtag • This curates images that are unique to your brand • Example: #ImpactOM for Impact Online Marketing ImpactOnlineMarketing.com

  12. Use the Share Buttons for Reach • Instagram is where you get the most social media reach in under a minute. You can upload to Instagram, Twitter, Facebook, Tumblr, Flickr and Foursquare with a click of a button! ImpactOnlineMarketing.com

  13. Commenting = Connections • Interact with your network and ask questions to create conversation • Exchanging comments leads to connections • Conversations add value to your online relationships • Like, comment, and reply to relevant conversation ImpactOnlineMarketing.com

  14. Instagram for Business Blog See this blog for ongoing case studies, tips, and best practices for using Instagram for business: http://business.instagram.com/blog/ ImpactOnlineMarketing.com

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