January 25, 2006

1. January 25, 2006 NEW LOGO AND TAGLINE TO COME FROM CHRIS TO PUT HERE

2. Historically, we have not had a consistent or well differentiated strategy Began as a line extension Holiday Inn Crowne Plaza “me-too” on standards A period of name changes and positioning changes Becomes simply Crowne Plaza Rapid growth years, due to nature of the industry More focus with The Place To Meet and Sleep Advantage 1983 1993 1995 – 1997 2003 – 2004

3. That changed in 2003 with a laser focus on the meetings segment The obligatory positioning statement For seasoned planners and business travelers, Crowne Plaza makes memorable and productive meetings happen With people, products and processes that are uniquely focused on enabling great meetings Supporting Pillars Crowne Plaza’s people understand and appreciate my needs Crowne Plaza puts their meetings expertise to work for me Crowne Plaza makes it easy to achieve my goals • Customer intimacy • Sophisticated understanding • Expertise • Support • Productivity • Success • Ease

4. Meeting Planners are our core target Meeting Planner Universe Ad-hoc Planner Corporate Planner Independent Planner Third Party Planner Typically work with one initiator to take care of the admin Meeting-planning is one of many roles Specialize in planning meetings for multiple internal, corporate clients Outside contractors, typically working for commission, who plan the entire meeting from start to finish Specialize in site selection as well as guest room and meeting room procurement

5. But the landscape is larger than just planners Meeting Initiator Own the meeting objectives and big picture success/failure Meeting Planner Universe Ad-hoc Planner Corporate Planner Independent Planner Third Party Planner Typically work with one initiator to take care of the admin Meeting-planning is one of many roles Specialize in planning meetings for multiple internal, corporate clients Outside contractors, typically working for commission, who plan the entire meeting from start to finish Specialize in site selection as well as guest room and meeting room procurement

6. But the landscape is larger than just planners Meeting Initiator Own the meeting objectives and big picture success/failure Meeting Planner Universe Ad-hoc Planner Corporate Planner Independent Planner Third Party Planner Typically work with one initiator to take care of the admin Meeting-planning is one of many roles Specialize in planning meetings for multiple internal, corporate clients Outside contractors, typically working for commission, who plan the entire meeting from start to finish Specialize in site selection as well as guest room and meeting room procurement “Relaxed Attendees” “Stretched Business Traveler” Able to take a few days out from the routine and immerse themselves in the meeting Stretched for time and eager to be productive in and out of the meetings

7. Ad-hoc planners • Administrative Assistant • Plans about seven meetings a year • Five meetings are offsite, two-day sales meetings • Uses a variety of mid-level hotels • Relies heavily on phone contact and email • Often goes back to “where she has been before” DonnaAge 53 • Plans meetings is typically less than 50% of their job. Usually some level of administrative assistant, so less likely to belong to professional planning associations Responsibility/ Career • Meetings skew toward less complex,smaller and/or more localized, especially repeat meetings done annually, quarterly, etc. Meeting Size/Type Involvement • Range of responsibilities fromlocation research and coordination to attendee recruitment • Initiator more closely involved than with other planner types: • Meetings are a break from usual job, but don’t have full responsibility for all decisions • Initiator input is critical in selection of actual property • May or may not attend actual event

8. Full time corporate planners • Corporate Director of Planning • Came up through the ranks, used to be admin • Plans about 20-30 meetings a year • Uses all levels of hotels depending on need. Knows all of the hotels in her area. Goes outside her city about 25% of the time. MarshaAge 38 Responsibility/ Career • In-house meeting coordinator for major corporations, law firms, academic institutions or associations • Career planner with multiple years of experience at different organizations, well-entrenched in planning associations and love what they do Meeting Size/Type • Plan wide range of meetings from large scale events to local roundtable • May do on-site meeting coordination as well Involvement • Fully engaged: Scouts locations, is a key member of the property decision-making process along with Initiator, attends event, and conducts follow up surveys • Wears many ‘hats’ (e.g. travel coordinator, fundraiser, speaker arranger, marketer, expense manager) • Long-term focus: Manage annual meeting budget, planning 1yr+ of events

9. Independent planners • Independent Planner • Used to work for DRS Corporation and got laid off – now thriving on her own • Plans about 50-60 meetings a year • Typically uses high-end for “incentive” meetings and events, or mid-range hotels for trainings and short conferences DanniAge 32 Responsibility/ Career • Member of key planning associations – stays on pulse of meeting market • External meeting planner brought in to deliver expert planning guidance to large and small clients • Career planner paid on commission or flat fee, many with prior experience as in-house coordinator • Sometimes hired by corporate planner to function as the specialist and own a portion of the process Meeting Size/Type • Tend to do larger events, when a higher level of sophistication/skills is needed, from galas to multi-day conferences Involvement • Fully-engaged, similar to corporate planner • Totally dedicated from scoping initial stages through to review of final bill, while likely simultaneously planning another event

10. Third party planners • Independent contractor • Used to work on property at large convention hotels • Plans about 60-80 meetings a year • Typically negotiates all details of RFP with hotel, and then hands off final proposal to client Steve Age 45 Responsibility/ Career • Extremely knowledgeable about the group meetings market • Member of key planning associations – stays on pulse of meeting market • Paid on commission • Clients include Fortune 500 companies, professional associations, and government agencies Meeting Size/Type • Tend to do larger events, and may offer on-sight meeting coordination Involvement • Limited engagement, once contract is handed off to client • Understands that client makes final decisions pertaining to specific meeting details

11. The attendees Meeting Initiator • Individuals that ‘own’ the meeting • Primary focus is to achieve ‘big picture success • Head of Sales • Initiates about 8 meetings a year • Needs to keep sales team informed and motivated • Very focused on the corporate image and taking care of VIPs and speakers • Typically plans an incentive meeting Joe: Age 51 Relaxed Attendee • Able to take a few days out from the routine and immerse themselves in the meeting experience • Government employee working for the Department of Transportation • Attends about four to six meetings per year Mary: Age 35

12. The attendees Stretched Traveler • Stretched for time and eager to be productive in and out of the meeting • CPA with a well-known company • Attends regional meetings hosted by region director and national conferences with entire personal accountant base Ray: Age 55

13. We provide an industry leading experience for meeting planners 2-Hour Response Guarantee Crowne Meetings Director Daily Meeting Debrief New middle picture to come and have gold frame go around EACH picture

14. Reinforced by extensive hotel level training and measurement tools • Engage Training in 2003 • MSTS in 2003 • Re-engage Training in 2004 • CMD Boot Camp ongoing • Internal Branding and CROWNE-ometer in 2005

15. Future innovations will continue to focus on our meetings audience • Planners • Loyalty/Points program (in development) • Business center capabilities in planner suites • Improved meeting planner Web portal and tools • Attendees • Improved comfortable meeting room chairs (in development) • Enhanced meeting room lighting • Enhanced bathroom features (in development)