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Online Journalism: Theory and Practice

Online Journalism: Theory and Practice. Week 5 Lecture 2 Summer 2011 G. F Khan, PhD Dept. of Media & Communication, YeungNam University, South Korea g ohar.feroz@gmail.com. Last lecture…. --Building an audience. Mostly lecture notes are taken from the book: Journalism Next:

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Online Journalism: Theory and Practice

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  1. Online Journalism: Theory and Practice Week 5 Lecture 2 Summer 2011 G. F Khan, PhD Dept. of Media & Communication, YeungNam University,South Korea gohar.feroz@gmail.com

  2. Last lecture… --Building an audience Mostly lecture notes are taken from the book: Journalism Next: Chapter 11: Building a Digital Audience for News by Mark Briggs

  3. This lecture… --Social media as a reporting tool

  4. Future of social media in journalism Source: The future of social media in journalism" by VadimLavrusik

  5. Collaborative Reporting • Social media by its very definition is a participatory medium • Merger between the source and the content producer. • Journalism will happen through collaborative reporting, where the witness of the news becomes the reporter • Using the community as a source of news and as the audience for news, because they are both.

  6. Journalists as Community Managers • Journalism has often been done from the top of a mountain — journalists would tell the community what they need to know. • In the social media journalists are being required to do as much listening to the community as they broadcast to them. • Managing and amplifying the conversations the community is having; conversations that will happen with or without them.

  7. The Social Beat • A journalist’s future beat of coverage and contacts is/will be social media. • Social media is becoming the center of where readers get news and shares or creates their own news • Journalists have integrate themselves into the social media

  8. How we can use social media as a tool for online journalism?

  9. LinkedIn • LinkedIn is the professional social network • Your LinkedIn profile can connect you to thousands of professionals • Search for connections at companies of interest • Create a LinkedIn profile that reflects your interests and background much like a resume • Include your (blog) Website on your LinkedIn profile

  10. Facebook • Facebook is a fun place to share with friends • But remember, any friend can be a potential career contact • Friend faculty and professional contacts, as long as you keep your Facebook activities professional and above board. Use privacy settings and friends lists carefully. • Get a custom url for your Facebook profile - facebook.com/username • Start a Facebook Group or Page for your interest. This allows you to communicate with others who share the same interest. • A Facebook Group is a listing of friends on a separate page, provides its own Wall, discussion, profile, ability to email • A Facebook Page allows users to become Fans. People will want to associate their interests with you • Any time you have new content for your blog, post to Facebook

  11. Twitter • Start a Twitter account; free & simple • Follow interesting people. • Use RSS feeds and widgets to repurposeTwitter to your Web site or blog. New content all the time. • Respond to questions • Retweet interesting items

  12. Photos • Join a photo sharing site like Flickr or Picasa • Learn how to upload photos and create a slideshow • Use the embed code from the slideshow or follow your blogs rules to embed it on your blog. • Learn how to optimize photos for the Web via Photoshop or via a Web-based solution like webresizer.com • Provide interesting captions to your photos that tell the story

  13. YouTube • Get an inexpensive camcorder or camera with video capabilities • Learn to use simple editing software like iMovie or Windows MovieMaker • Interview people, have a talk show, do a video blog with commentary, make short films, be creative • Embed the video on your blog. Embed code is readily available to the right of your videos on YouTube • Your username becomes a channel • Tag videos with appropriate keywords to help others find your content

  14. UStream.tv • With a laptop and a Web cam (or camcorder connected to laptop), you can easily broadcast live from an event • Easy to embed in your blog • Show pages allow for audience to chat and comment on an episode

  15. Go Mobile • Get a smart phone and find apps that will allow you to expand your social media activities • News apps help you stay in touch • Twitter apps – Tweetie, Twitterific, Twitterfon, UberTwitter, TwitterBerry – allows you to Tweet when you are on the go. • Qik.com – live stream video from phone

  16. The rest • Analytics – use Google Analytics or those associated with your blog platform to get information about users, locations, link referrals, etc. • FriendFeed– recently purchased by Facebook. Stay tuned as to how they integrate that in their offering • Slideshare.net – use to upload presentations and pdf's that you can embed on your site • Ningor KickApps – start your own social network • http://www.ning.com/?n_e=0&n_v=6

  17. Thank You Questions & Comments

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