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technology adoption

technology adoption. theoretical basis uses and gratifications media substitution. technology adoption. three levels of adoption (Massy and Zemsky, 1995; Massy, 1997) adoption cluster (Rogers and Rogers, 2003). symbolic interactionism social interaction forms human conduct.

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technology adoption

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  1. technology adoption • theoretical basis • uses and gratifications • media substitution

  2. technology adoption • three levels of adoption (Massy and Zemsky, 1995; Massy, 1997) • adoption cluster (Rogers and Rogers, 2003)

  3. symbolic interactionismsocial interaction forms human conduct

  4. analyzing facebook ? • familiarity • similarity • proximity interpersonal attraction

  5. A facebook application for higher education? • Business requirements • Instructional requirements • Student requirements

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