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Social Networks and Technology Adoption

Social networks are pivotal in shaping technology adoption among users. This study explores how platforms like Facebook, Twitter, and Instagram influence user perceptions and behaviors related to new technologies. By analyzing data from various demographics, we uncover the mechanisms through which social interactions facilitate or hinder technology uptake. Our findings highlight the importance of peer influence and social validation in the diffusion of innovations, providing insights for marketers and tech developers aiming to enhance user engagement.

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Social Networks and Technology Adoption

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