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Making successful fanpage for youth/voluntary service NGO

Making successful fanpage for youth/voluntary service NGO

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Making successful fanpage for youth/voluntary service NGO

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  1. Making successful fanpagefor youth/voluntary service NGO For social networks – facebook, vkontakte etc

  2. The info on the page and timeline should be: • Consistent, regular • Visual presentation is important – profile picture of right size (logo of organization or campaign, relevant background info) • Fresh and unique content (your own as well as from others) • Change your page visually every now and then (seasonal, or connected to some important activity) • Use applications smartly – do not overwhelm • Cleaned up from irrelevant messages and comments

  3. Identifiable with you (not one about sport and the other about cars) Put your logo, info about your organization, link to web-site, twitter, youtube channel etc

  4. Simple messages with photos work best

  5. About 1500 likes versus 600 likes Or versus 379 likes

  6. Mix of different kinds of updates – own post, share link from somebody else, link to your web-site, photo, video, status update. Source: http://capulet.com/2012/07/slides-and-notes-from-netsquared-camp/

  7. FB is: • not a newsletter – it is a conversation. So you should be ready to interact with your page, or let your followers interact • experiment and test • it’s not about advertising who you are and what you do, it’s about being part of the community. If you do not like FB – you might have hard time promoting your organization there (case of SVIT :-)) • FB allows to have lasting contact with your audience (user loyalty) • Viral spread of info and snowball effect – if people like your post, it will appear in their newsfeed, and thus you will reach more and more people Your community will not grow in one day – it’s a process that takes time – and continuous work and input from your side

  8. Ideas for interaction: • ask questions (for instance provocative – invite to interact – 350) • do contests(picture contest) • Ask to sign petitions (Greenpeace) • think of small awards/recognition/reward for active users • Ask to put logo of your organization and include them in collage (Cancer Research UK) • Cooperate with other organizations/institutions for interactive aspects • It’s not realistic to organize regularly big and creative actions to attract visitors – it works well once, and then you need to think about maintaining and developing its results

  9. Examples of actions which brought a lot of likes to fanpages • Giving coupons • Doing some contest with prizes (photo contest – award is no participation fee in workcamp, voting online) • Ask to like your page and give smth in return – include in photo collage (Cancerresearch UK) • Ask users to vote on some activity (select project to support Under Armour) • Cooperate with like-minded business to offer some reward for those who join your page (this will also advertise the business – Southwest example)

  10. Tips for content: • Related to your organization and its work • Mix your own info and from other organizations/sources • Page is a public space - not for private conversations or internal jokes • Avoid too much self-promotion – instead share about activities, feedbacks of participants, results of work, feedbacks from local partners • Works well: mix your own content with content of others (1/3 for your own, use different media • Find groups with similar interests and interact with them on facebook – improve content of your page, and bring more users with similar interests. For instance, workcamp report about project with kids/roma can be posted on organization working with kids/roma – and you also get likes from them

  11. Do not: • Leave empty fields with info about your org • Overpost(start with twice a week, optimal seems to be 7-10 posts per week – so average 1 post a day) • Post too long messages (100-250 characters is best, gets more likes) • Ignore statistics • Post things not relevant to your org

  12. Some interesting numbers, discoveries and facts: 18 of most popular posts – photosSource: http://capulet.com/2012/07/slides-and-notes-from-netsquared-camp/

  13. Some interesting numbers, discoveries and facts: Thursday and week-end are the periods of highest activity on FB – keep important messages for this timing Source: http://capulet.com/2012/07/slides-and-notes-from-netsquared-camp/

  14. Some interesting numbers, discoveries and facts: • Comments – multiply audience by 2.5, shares – by 5 • Short messages are most efficient (twitter style), as user spends few minutes or even seconds looking at your content • How much time is your user spending online – minute or even seconds • Look what other similar (and not) organizations are doing, do not copy – adapt to your organization, its needs, aims – and scope

  15. Questions? • Presentation goes on the blog 