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FIJI FLAVOR

FIJI FLAVOR. James Dye, Jeremy Burke, Brittney Merecki, Lauren Triplett. FIJI Water; A Background. David Gilmour began the Fiji Water journey in 1996. Distributes clean, pure water with artesian filtering/bottling. . Fiji Mission. Quality and Excellence in our product

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FIJI FLAVOR

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  1. FIJI FLAVOR James Dye, Jeremy Burke, Brittney Merecki, Lauren Triplett

  2. FIJI Water; A Background • David Gilmour began the Fiji Water journey in 1996. • Distributes clean, pure water with artesian filtering/bottling.

  3. Fiji Mission • Quality and Excellence in our product • Communicating the passion and uniqueproperties of our brand • Continuing to invest in the future while preservingand cherishing the pristine source.

  4. FIJI For the Environment • FIJI water has always been committed to environmental stewardship. • Persevering the purity and biological wealth of its virgin region. • Implements a large-scale rain forest conservation project in Fiji.

  5. Environment Cont. Sourcing Locally • 95% of the packaging is produced on site or sourced from local vendors. • Over 95% of all waste generated at our plant is sorted and recycled. • The Yaqara Valley serves as the main water source. • Ocean freight liners is the most fuel-efficient and produces less emissions.

  6. Fiji SWOT analysis

  7. Fiji’s Competition

  8. Marketing Advertising: • Magazines • Billboards • Internet

  9. SobeLifewater Product Comparison Fiji Flavor

  10. Fiji Flavor • Pure water, infused with natural fruit flavor native to the Fiji Islands. • Provides your body with • Silica: aids in bone formation • Fluoride: Prevents tooth decay • Bicarbonate: Balances pH levels • Electrolytes: balances body’s ions

  11. Watermelon, Coconut and Kiwi

  12. Prices Promotion: BUY 2, GET 1 FREE!! Why not try all three flavors!? $2.00 $2.50 $3.00 $3.50 *Prices will vary upon location and business

  13. Where can you get Fiji Flavor? • Grocery stores • Convenience stores • Starbucks • Vending machines • Or order directly from Fijiwater.com!

  14. Target Audience • The health conscious • Green “Thinkers” • Students • Busy adults

  15. Beyond FIJI • 1% of global sales are given back to support a number of environmental causes in Fiji, the U.S. and other parts of the world. • A growing network of like-minded sustainable-focused businesses and non-profit organizations.

  16. Concluding

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