1 / 20

The ABC’s of Leadership

Jennifer Biskey Erin Card Jesse Fretwell Jennifer Hilliard Joshua Trantham. Presented By:. The ABC’s of Leadership. Introduction. Focus: Technology. Strengths and Weaknesses. Strengths Affordability Easy to read Ability for readers to relate to the book Credibility of Dr. Hall

keren
Télécharger la présentation

The ABC’s of Leadership

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Jennifer BiskeyErin Card Jesse Fretwell Jennifer HilliardJoshua Trantham Presented By: The ABC’s of Leadership

  2. Introduction • Focus: Technology

  3. Strengths and Weaknesses • Strengths • Affordability • Easy to read • Ability for readers to relate to the book • Credibility of Dr. Hall • Coincides with seminars • Weaknesses • Outdated look of book cover • Lack of investment in advertising • Modest biography of the author • Limited technological skills to modernize availability of The ABC’s of Leadership

  4. Opportunities and Threats • Opportunities • Offer as an eBook online • Create an audio CD of the book • Investment with search engines and advertisements • Threats • Competition with other leadership books • Diminishing amount of book readers

  5. Target Market • Young professionals • Leadership is always a part of a job, whether entry-level or managerial • Become more aware of different leadership styles

  6. Offer • Discounts • 10% off a purchase of 100 books or more • Free copy of Dare to be Different with a purchase of 50 or more copies of The ABC’s of Leadership • 10% discount if customer purchases both Dare to be Different and The ABC’s of Leadership • $2.00 coupon off each copy of The ABC’s of Leadership when a seminar is booked 8 weeks in advance • Offer an eBook

  7. Media and Creative

  8. Media and Creative

  9. Workbook • Help readers retain and put to use the information in the book • Fill in the Blank, Multiple Choice, True and False, Short Answer, Activities • Handed out at seminars after a book purchase • Digital Copy with E-book • Costs- developing workbook, printing

  10. Audio CD • Can listen on long business trips or on the way to work • Sirius XM stations • Costs- buying the CD’s, album artwork, packaging, recording • Recording Studio • $40/hour, $790 for 1,000 CD’s in jackets, total $1,010 • Home Recording • $40 for Pyro Audio Creator, $23.82 for 100-pack blank CD’s, total $278.20 for 1,000 CD’s and software

  11. Advertising • BusinessWeek, Fortune Magazine, Wall Street Journal • Costs in BusinessWeek • Full page 4 color - $115,600 • Full page black and white - $78,400 • 2/3 page - 58,800 • 1/2 page - $49,000 • 1/3 page - $31,400 • BusinessWeek book article

  12. Creative Concepts • New and Improved Book Cover • Illustrations for magazine advertisements

  13. Testing Requirements • Ratio of hard copies to eBooks • Take total number sold over a 6 month period • Separate by hard copy and eBook • Divide larger number by the smaller number • Arrive at ratio

  14. Testing Requirements • Example • 500 eBooks sold • 100 hard copies sold • 500/100=5 • 5:1 ratio of eBooks to hard copies

  15. Budget, Break-Even, and Profit/Loss Analysis • Possible changes in the market • How many books are sold • Budget issues • Budget Breakdown • eBook conversion • Audio CD • Workbook Production

  16. Budget, Break-Even, and Profit/Loss Analysis • Budget Breakdown • eBook conversion

  17. Budget, Break-Even, and Profit/Loss Analysis • Audio CD • Workbook Production • Size* • Number of pages* • Quantity* • Coating • File type • Proof type • Cover selection and shipping

  18. Implementation/Conclusion

  19. References

  20. May we answer any questions? Thank you for listening

More Related