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2. Understanding potential markets and customersUnderstanding potential markets and customers 
3. Understanding potential markets and customersUnderstanding potential markets and customers 
4. Understanding potential markets and customersUnderstanding potential markets and customers 
5. Understanding potential markets and customersUnderstanding potential markets and customers 
6. Understanding potential markets and customersUnderstanding potential markets and customers 
7. Understanding potential markets and customersUnderstanding potential markets and customers 
9. Understanding potential markets and customersUnderstanding potential markets and customers 
11. Understanding potential markets and customersUnderstanding potential markets and customers 
13. Understanding potential markets and customersUnderstanding potential markets and customers 
17. Understanding potential markets and customersUnderstanding potential markets and customers 
18. Internet Access Continues to Grow Rapidly  
19. Understanding potential markets and customersUnderstanding potential markets and customers 
21. Understanding potential markets and customersUnderstanding potential markets and customers 
22. Internet Use By Age 
23. Gender Gap Closing for Internet Access 
24. Understanding potential markets and customersUnderstanding potential markets and customers 
25. Online Activities 
26. Entertainment/Things to Do(37% overall, but….) 
27. Understanding potential markets and customersUnderstanding potential markets and customers 
28. Online Activities 
29. Understanding potential markets and customersUnderstanding potential markets and customers 
30. Online Purchases 
31. Online Purchasing Demo Profile Males > Females
Younger > Older
Higher Income ($75K+ HHI) 
32. Understanding potential markets and customersUnderstanding potential markets and customers 
33. Understanding potential markets and customersUnderstanding potential markets and customers 
35. Understanding potential markets and customersUnderstanding potential markets and customers 
36. Understanding potential markets and customersUnderstanding potential markets and customers 
43. Understanding potential markets and customersUnderstanding potential markets and customers