1 / 5

Gallup Compass Segments

Gallup Compass Segments. - For SmarterKids.com. Segmentation. Demographic: Age: 25 – 54 Husband and wife, singles Family size: 2 + 1 to 2 + 2 Income: 300,000 to 600,000 DKK/year Education: At least Bachelor Degrees Geographic: Denmark’s largest cities

sonya-welch
Télécharger la présentation

Gallup Compass Segments

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Gallup Compass Segments - For SmarterKids.com

  2. Segmentation • Demographic: • Age: 25 – 54 • Husband and wife, singles • Family size: 2 + 1 to 2 + 2 • Income: 300,000 to 600,000 DKK/year • Education: At least Bachelor Degrees • Geographic: Denmark’s largest cities • Psychographic: Middle and high social class, Career families and single parents for the lifestyle, activities: people who likes to go to cinema, theaters and operas. • Behavioral: They are used to buy from the internet • The most relevant segmentation criteria are the demographic segmentation

  3. Target group strategy - Differentiated marketing: single parents and couples with one to two children, grandparents.

  4. Gallup Compass

  5. Compass Rose

More Related